Comparing “All Quiet on the Western Front” and “Band of Brothers”

All Quiet on the Western Front's main role is to delineate the revulsions and real factors of war and responses of warriors towards it. Remarque describes WWI from the viewpoint of the crushed, Germany, soon after the war was done. It makes no endeavor to glamorize war, rather portraying the life of â€Å"a age pulverized by war. † Remarque utilizes this book as a voice of the fallen. All Quiet on the Western Front covertly scrutinizes the German government and military for convincing youngsters to do battle. Therefore, the book was singed and prohibited in Germany. The book likewise shows how war has physical and mental impacts on men. Band of Brothers is a TV arrangement that follows the â€Å"Easy Company†. Simple organization is a piece of the United States Army. The arrangement is set in WWII in Europe. WWII is over 50 years before the arrangement in made. It is essential to take note of, that this film shows gallantry of these men. This is principally in light of the fact that the executive needs to draw in the crowd of America. Americans accept that they are victors and for this arrangement to be engaging this should be appeared. Anyway the repulsions of war are as yet settled just as the troopers responses. The chief of this arrangement changes the warriors responses anyway towards the end. Mateship and valor in these dull occasions are appeared to significantly differentiate All Quiet on the Western Front's topics. Band of Brothers shows an assortment of fight scenes that uncover various responses of officers. In â€Å"Day of Days†, the assault against the big guns firearm toward the finish of the scene is made by officers who are new to the experience of war. The assault, albeit befuddling to the Audience now and again, is sorted out and arranges are given and followed with lucidity. Truly this assault is as yet utilized by WestPoint for instance of fine military activity. The executive utilized some flimsy cameras to delineate the shell shoot and the fighters developments. There are some incompletely darkened POVs shots encourages the crowd to detect authenticity of the occasion. Anyway for the most part the camera shots are midshot and longshot. This gives the crowd an overall feeling of request to the succession. The crowd is all around orientated. Given that this assault is viewed as an American Military Achievement, it is impossible that the executive would utilize cinematography to reflect confusion of such occasion. As opposed to the unexpected assault in the scene â€Å"Last Patrol† shows various responses from the fighters. In this, the fighters have been occupied with the fighting for certain months. In spite of the fact that fight solidified, they are disappointed with war. The scene underlines how the fighters are willing for the war to be finished. They are angry of being approached to cross the waterway and to take German POWs and realize the dangers well. While attacking the structure, after Jackson ran into the blast of his own projectile, there is a change in realistic methods. During this grouping a swinging camera combined with numerous shots is utilized. This accentuates the mayhem as the view plays the job of one of the fighters in the room continually moving the sightline. It additionally close ups to the officers' faces stressing their feeling. The sounds are tumultuous and uproarious. This disorientates the watcher. THe chief has utilized these procedures to show how hazardous the circumstance is. The executive in this scene shows this perspective as he has more opportunity. He no longer needs to deliver the possibility of the â€Å"American legend. † After intersection the waterway, they go into the cellar. Here it is likewise disordered. The officers are befuddled and are not in charge as they accumulate around Eugene who is biting the dust. After his demise there is a stop in the gunfire, underscoring the stun. Eugene, the surgeon has a voice over giving an individual view on the passing. â€Å"He selected young† causes the watcher to feel thoughtful for the trooper. In All Quiet on the Western Front, there are numerous instances of the responses of fighters. In fight, troopers act savagely so as to endure. They â€Å"have transformed into perilous creatures. † This shows they utilize impulse to slaughter with no genuine ditherings. They have to do this to endure.

Marketing and Product Life Cycle Essay Example | Topics and Well Written Essays - 500 words

Promoting and Product Life Cycle - Essay Example Moreover, these will likewise help the organization in illuminating clients on the use regarding the new item. During the starting, in-store advancements will likewise be utilized so as to permit the clients to encounter and be instructed of Key Ring. Questions will be engaged and complimentary gifts will likewise be given to members. During the development stage, it is normal that the item will as of now be famous in the market however contenders are attempting to make up for lost time by making their own battles. Procter and Gamble will counter this by giving higher limits to the organization's items. Packaging and in-store advancements will in any case be used. Taking note of the solid brand value of Procter and Gamble, it is normal that purchasers will even now incline toward its items and will look for additional approaches to get limits. Deals is relied upon to tighten during development when request gradually settles. Procter and Gamble can animate the utilization of Key Ring by including its new product offerings in the markdown coupons. Since the organization is a lot of forceful in presenting new item variations, it is a lot of prudent to lure clients in purchasing these items by permitting them to buy at a markdown.

Retrospective

Retrospective When I walked out of my last final, all I felt was a huge sensation of relief. I kept thinking Thank God its over and Ive waited forever for this day to come, for this year to end. But now, a large part of me really wishes I were still a freshman and not a sophomore. It feels strange to no longer be among the babies of the school, to be replaced by the 14s, and to hear about prospective 15s, not to mention a few ambitious 18s =P I could describe this past year simply as a learning experience, but that doesnt do any justice to the individual ups and downs Ive been through this past year. So instead, Im going to start at the very beginning of freshman year and run through it all :) ~*~ Part I: Pre-Orientation Several of you 14s are looking into FPOPs (Freshman Pre-Orientation Programs) right now, and some of you might even be done filling out your apps. For those of you who havent applied already, I strongly recommend that you do! The FPOP that I did was DUSP (Discover Urban Studies and Planning haha, yeah, I know too many acronyms), which was essentially a three-day exploration of Boston. My first choice FPOP was actually DBCS (Discover Brain and Cognitive Sciences) but DUSP ended up being a lot of fun! My favorite part was when we went to the very top of the Prudential Center and got to look out on the entire city: Fenway Park I love Boston Part II: Orientation Following pre-orientation was, of course, orientation. Our theme was Willy Wonka and the Chocolate Factory, and we had three wonderful Orientation Coordinators: Orientation was basically a more laid-back version of CPW, with just as much fun but a little more time to enjoy everything. A couple of my friends and I got to go apple-picking: And enjoy views like this: Part III: Fall Semester One of the most memorable events in 18.02 (Multivariable Calculus) took place the day just before our first midterm (photo credit to Carin 13): The midterm will be unlike the homework in that the problems will be solvable thanks, Professor! :) To be fair, he wasnt kidding; the midterms were significantly more doable than the problem sets, which often took me a few days and some visits to TAs office hours. 5.112 (Principles of Chem) problem sets tended to take a little less time and 8.01 (Physics I) didnt assign problem sets at all. That might have been a bad thing though, since the class average on our 8.01 final exam was around a 50heh. First semester, many of us did our homework in groups before we figured out that we ended up taking more study breaks than actually doing work, haha: Photo Booth = Awesome Study Break: Hear No Evil, See No Evil, Speak No Evil! Oh and we got to see a real Nobel Prize: And have some fun with garba at Milan, an event organized by MIT SAAS (South Asian American Society): It was with deep sadness that I bid farewell to first semester and the safety net that is Pass/No Record :( Part IV: Winter Break + IAP I spent some time during winter break, wandering about Disney World and repping MIT with my hoodie: On the Kali River Rapids, in Disneys Animal Kingdom And then proceeded to return to MIT for my EMT class, from which was born the following photo: And the following birthday surprise: And the following adaptation of Taylor Swifts Love Story: Despite the long classroom hours, choosing to take the IAP EMT class was one of the best decisions Ive made in my life. Also were getting a new stretcher! And itll have a button to lower/lift it! Which means my biceps and triceps wont fail me anymore! YAY! Yes, Im excited in case you couldnt tell. Part V: Spring Semester While much of this semester was cold, some warm weather eventually came our way, and we took full advantage of it. There was Holi the Indian festival of colors: And classes that took place outside: And chairs that somehow found their way to the top of Kresge Auditorium: And all of this was mixed in with some good old organic chemistry, complete with Mv?bius strips Ive come to know and love: The birth of a Mv?bius strip right before our very eyes! I actually think 5.12 (Organic Chemistry) and not 21W.755 (Reading and Writing Short Stories), as I wrote in a previous entry was my most enjoyable class this past semester. Not the least because there was a 5.12 poetry competition, from which one of my favorite excerpts is the following, from We Didnt Start Reactions (inspired by Billy Joels We Didnt Start the Fire) by Maita 13. (Warning: some knowledge of organic chemistry may be required): P-sets twenty pages long, my carbon count is all wrong Nanobeaver, Newman, retroanalysis Solvents, selectivity, prediction of stability Mechanisms, structures, design a synthesis Curved arrows, enantiomers, draw all the isomers Transition state, conjugate, gauche, anti, mesylate Enols can tautomerize, radicals polymerize Who won that Nobel Prize? It’s all too much to memorize! :D Part VI: Post-Finals Euphoria and Home ‚ô• When finals ended, it was liberating but also surreal to be done, to pack, and to see my once-full room like this: And now, Im at home loving summer, missing MIT people, and getting ready to go to Germany (more on that later :D )

Adolf Hitler and the Holocaust - 1249 Words

Adolf Hitler was the driving force behind the Holocaust. Many people think he was insane to torture the human race that way. Others praise him for attempting to exterminate the Jewish people. Some wonder what was going on inside his head when he had the first thought and/or plan of the Holocaust. A majority of the world just want to know what drove him or what made him hate the Jewish race so much. Studying Adolf Hitler’s beliefs can give the world history because he gave the world an insight as to why one would want to deliberately exterminate a race, political party, nationality, or culture. Hitler killed over six million Jewish people in the Holocaust. He strongly disliked the race. He was trying to kill all of the Jewish†¦show more content†¦Then January 30, 1993, the president of Germany, Paul von Hindenburg offered/preferred that Hitler become chancellor. Thus, the Nazi came to power legally. (Farah and Andrea, 1997) Hitler not only impacted a society or race, but the world. By allowing his anti-semitism to carry on throughout his years of power and forcing and/or convincing people to share his feelings on the issue, he impacted the lives of so many people. When Adolf Hitler decided to carry out with the Holocaust he changed and ruined the life of most if not all Jewish people. He put Jewish people through the worst possible torture thinkable. Some were not strong or healthy enough to make it through, but those who were strong and healthy now suffer from the memories and what they had to witness and experience. They have been scarred for life. (Wiesel, 1986) By Hitler taking these actions and deciding to carry out the Holocaust he killed 12 million Jewish, disabled, and communist people.. Also by carrying out the Holocaust he changed the way many saw the world, it made some realize how cruel the world can be. Although this is not the only genocide in history, it is usually the most thought about and sympathized about. Also this was the first time the term â€Å"Genocide† was used. Hitler decided to carry out the Holocaust because of his hatred toward Jewish people. His hatred is based on the thoughts heShow MoreRelatedAdolf Hitler And The Holocaust1078 Words   |  5 Pages Adolf Hitler played a major role in WWII. Hitler was anti-Semitic. Anti-Semitic is to be against Jews. Hitler’s perspective of perfection was a blue-eyed, blonde-haired white person; most Jews did not fit this description. This view is what caused the Holocaust. The Holocaust was a period of time in which many Jews were killed in camps. He also believed that he could bring Germany to greatness once again. Because of Adolf Hitler’s actions and beliefs, he was an important figure inRead MoreAdolf Hitler And The Holocaust Essay905 Words   |  4 PagesAuschwitz On January 30, 1933 Adolf Hitler was appointed the German chancellor. This was the beginning of the most tragic and horrifying mass murder the world has ever known. Adolf Hitler was a man who despised Jews and blamed them for everything that had gone wrong in Germany. He wanted to annihilate every living Jew in Germany through a plan that he called â€Å"The Final Solution.† To fulfill his master plan, he appointed German SS officers to round up mass amounts of Jews and ship them off to deathRead MoreAdolf Hitler And The Holocaust Essay1105 Words   |  5 PagesAdolf Hitler and the Holocaust. The Holocaust is the word used to describe the mass murder of approximately six million European Jews during Adolf Hitler’s rule in Germany. Among the Jews were also other groups described as â€Å"Sub-Humans† such as Gypsies, homosexuals, intellectually challenged, political prisoners and most Eastern Europeans. German lacked confidence in their weak system, the Weimer Republic. Adolf Hitler, the chairman of the Nazi Party by 1921, was a World War I veteran who still believedRead MoreAdolf Hitler And The Holocaust1667 Words   |  7 Pagesthe more sharply they became distinguished in my eyes from the rest of humanity,† Hitler wrote in Mein Kampf, describing his feelings when he first arrived in Vienna in 1925 and began to develop anti-Semitic ideas. The Holocaust was when the Nazi’s eliminated the Jewish people under Hitler’s rule. This was one of the most gruesome events in world history. There were three main reasons why Hitler started the Holoca ust and exterminated the Jews: he had a need for power; he was convinced the loss ofRead MoreAdolf Hitler And The Holocaust2262 Words   |  10 PagesWhen Adolf Hitler rose to power in 1933, he had a belief that race was the sole matter that defined the culture of a civilization. He influenced the country of Germany to change the ideological values that they previously abided by. This change marked the beginning of a new era, which led to the most pure ideological genocide that can be remembered to this day since there was no pragmatic motivation throughout the time period the Holocaust took place. It is a dark mark in the history of westernRead MoreAdolf Hitler And The Holocaust2948 Words   |  12 PagesAdolf Hitler, chancellor of Germany from 1933 to 1945 and fà ¼hrer of Nazi Germany from 1934 to 1945, was the mastermind behind both World War II within Europe and the Holocaust. In the â€Å"Final Solution,† concentration and extermination camps were implemented in an a ttempt to rid of the Jewish population entirely. Such a task, genocide, would not be done easily. By the end of World War II, over six million Jews had been killed. However, not merely Jews were subject to mass murder, but nearly five millionRead MoreAdolf Hitler and The Holocaust Essay729 Words   |  3 Pageshandicaps. This geonocide, led by Adolf Hitler, who was the chancellor and future dictator of Germany, resulted in the death of six million Jews and thousands of other innocents. The Holocaust is arguably the worst thing that has happened in our history. In our modern world we still have racist and religious problems accross the world particularly in the Middle East and Africa. By studying the Holocaust we can learn many things and gain a perspective on our lives. Adolf Hitler, leader of the Nazi politicalRead MoreAdolf Hitler and The Holocaust Essay1519 Words   |  7 Pages On January 30th, 1933, Adolf Hitler became a dictator of Germany, which marked the start of the twelve year massacre, the Holocaust. The Holocaust lasted until May 8th, 1945, when Europe won World War II. During the event of the Holocaust, six million Jewish followers were murdered; nearly two-thirds of the European Jewish population and one-third of all the Jewish population in the world. The Nazi Party not only targeted the Jews, but communists, Marxists, and anyone who stood up to, or posedRead MoreAdolf Hitler and the Holocaust Essay1114 Words   |  5 Pages Germany’s fate was changed on April 20, 1889, the day I, Adolf Hitler was born to German official, Alois and my dear, Klara Hitler. Little did they know of what a miracle that had blessed them that day. My destiny was decided for me every time my father lectured me about the abhor Jews, taking up our German property, and beat me for the childish mistakes I made. I realized my destiny was to punish the faults in our once perfect nation. My father’s strict upper hand was not the only contributionRead MoreAdolf Hitler and the Holocaust Essay611 Words   |  3 Pagesquestion, Why? Why would someone like Hitler murder millions of people in an act of mass genocide? I personally think that no one truly knows the answer to that question I do however, however know why we would study something like the Holocaust, and likewise WWII. In order to explain it sufficiently I think that one must start with the story of Adolf Hitler. In 1889, on April 20th Adolf Hitler was born. As a young Austrian boy, Hitler wanted to be an artist and applied at

7ps of Marketing - 3360 Words

Marketing and the 7Ps A brief summary of marketing and how it works  © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying, anticipating and Every product we buy, every store we visit, every media message we receive, definition for marketing: â€Å"Marketing is every choice we make in our consumer the management process responsible society has been shaped by the forces for identifying, anticipating and of marketing. The†¦show more content†¦In reality, it covers a much broader range of activities, many of which small businesses do without calling them marketing. Think about what you do. You probably make a particular effort to know your customers well. Your instincts tell you that getting to know what customers want on an individual basis, and providing it, is what will keep you in business. You know that you can’t stand still, and that you need to improve and extend existing products, and sometimes develop new ones. If this description rings true, your marketing activity closely fits the classical definition used by The Chartered Institute of Marketing.  © The Chartered Institute of Marketing 2009 www.cim.co.uk/marketingresources | 3 Marketing and the 7Ps: A brief summary of marketing and how it works THREE The 7Ps of marketing S uccessful marketing depends †¢ upon addressing a number of key The perfect product must provide value for the customer. This value is issues. These include: what a Successful marketing depends upon addressing a number of key issues. These include: what a in the eye of the beholder — we company is going to produce; how must give our customers what they much it is going to charge; how it is want, not what we think they want going to deliver its products or †¢ services to the customer; and how it is A product does not have toShow MoreRelated7p in Marketing1521 Words   |  7 Pageslivescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since it is to attract and retain customers. The next part of the report will outline our marketing strategies- the marketing mix 7P of service. They are products, people, price, physical evidence, place, promotion and process. PRODUCTS When designing our service product for maximum consumer retentionRead MoreMarketing Orientation, Marketing Mix, 7p2867 Words   |  12 PagesIntroduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation, a small business orbits its proper choices across the would like and requirements from the marketplace, such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. ActuallyRead More7ps of Marketing in Mcdonalds3663 Words   |  15 Pages[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article, which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: †¢ Style, Shape, Design, colorRead More7ps of Marketing Its Application in Different Context5698 Words   |  23 Pages7Ps of Marketing amp; Its Application In Different Context Prepared By: Sheik Shami Ullah Chowdhury (ID-2012121015) Raju Kumar Saha (ID-2012121012) Shaida Yesmin (ID-2012121008) Najeb Islam (ID-2011421006) HND Business Intake 1, 2012 Prepared For: Mr. Irfan Jahangir Faculty, Marketing School of Business BAC Marketing amp; Market: According to the definition approved by AMA: Marketing is the activity, set of institutions, and processes for creating, communicating, deliveringRead MoreA Study on 7p S of Marketing Mix on Pantaloon3824 Words   |  16 PagesFour Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focusRead MoreThe Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix1636 Words   |  7 PagesThe Expanded Marketing Mix: IKEA Introduction At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies withRead MoreAn Analysis of Saigon Morin Hotel in Hue City Thorough 7ps in Marketing Strategies3905 Words   |  16 PagesSaigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guestsRead Moremarketing mix of amazon Essays930 Words   |  4 PagesThe marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal productsRead MoreHow Tesco Can Reposition Themselves For The Discount Chains1729 Words   |  7 Pagesdevelopment of some discount chains in the U.K marketplace, the business of Tesco definitely has faced some challenge. Especially, Aldi?s and Lidl?s could be considered as two examples that have a great growth of their market share through their low-price marketing strategy. According to The Guardian (2014), the market shares of Tesco and two discount chains which include Aldi?s and Lidl?s in U.K marketplace, and their changes could be illustrated as the bar-chart below: As this chart shows, the market shareRead MoreMarketing Management Question on Hmv- London School of Commerce1670 Words   |  7 PagesLondon School of Commerce MODULE TITLE: - Marketing Management --------------------------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module;- Maximum Word Limit and Assessment weighting for each aspect within the assessment: * Each group must submit a hard copy of the report * Each member should speak for 4 minutes --------------------------------------------------------------------

Life in Spain in the Golden Age Free Essays

The Spanish Society during their Golden Age The golden age of Spain does not exactly refer to tremendous economic growth or an excellent era of monarchial rule in peace and prosperity rather it refers to the rule of Charles II, which was characterized by the weakening of the Castile, and the deteriorating Spanish crown. According to Sedney Donell (2003), during this time, the Castilian privileged classes in various provinces of the Monarchy took advantage of the weakened Monarchy and began to take the affairs of the imperial state in their own hands, which later came to be known as the golden age of Spain (Donell 2003, p. 151). We will write a custom essay sample on Life in Spain in the Golden Age or any similar topic only for you Order Now Spanish society during this time was in confusion and this was aggravated by the impact of feminization that was creating confusion on the role of men in the society. How ordinary Life was for them Life in Spain during the golden age was not ordinary as people experienced acute economin difficulty due to severe economic decline because of wars. Marcelin Defourneaux (1979) cited demographic statistics, which proves beyond doubt that â€Å"there was steep decline in the towns which formerly- and recently- had played such a vital role in the economic life of the country† (Defourneaux 1979, p. 92). Defourneaux noted during Philip II Spain’s prosperity was ruined by the waning of the Spanish economy and people had to survive mainly on land products as most of their industries had collapsed. What I could point out about Spain’s society during this time is that theirs was a stubborn society. Despite of the failures of their rulers to bring them peace and prosperity, they remained loyal to their Monarchs. A case in point was the collapsed of Charles II rule only to be replaced by a more inefficient king. Explain the Reason why Spain was like that in the Golden Age There had been several reasons why Spain was economically in distress during their golden age. Among these reasons were corruptions, wars, gender issue, and ineffective leadership. William H. Robinson and Jordi Falgas however, cited that Barcelona and Madrid suffered economic decline due to trade monopoly of King Ferdinand of Argon- Catalonia and Isabella of Castile Robinson Falgas 2006, p. 5). All this contributed to the economic problem that Spain had suffered during their so-called ‘golden age.’ Work Cited Defourneaux, M., (1979) Daily life in the Golden Age. California: Stanford University Press. Donell, S., Feminizing the Enemy: Imperian Spain, Transvestite Dramma, and the Crises.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  .  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   USA: Bucknell University Press. Knight, C., (1840) Penny Cyclopaedia of Useful Knowledge. London: Encyclopedias Dictionaries How to cite Life in Spain in the Golden Age, Essay examples

Letter of application example free essay sample

Dessert is the usually sweet course that concludes a meal. The food that composes the dessert course includes but is not limited to sweet foods. Many different cultures have their own variations of similar desserts around the world. Typically, a dessert is a food that comes at the end of a meal. Dessert can come in variations of flavors, textures, and looks. Desserts can be defined as a usually sweeter course that concludes a meal. With the many different varieties of desserts the many cultures have different variations. In modern times the variations of desserts have usually been passed down or come from geological regions. Our dessert, ‘Sweet Stop’, 2. Overall strategy of entry Thailand is one of the main receptors of Foreign Direct Investment in the world. It is estimated that in 2012, Thailand reaches 3.3 billion in foreign direct investment (FDI) during the first seven months of this year against a backdrop of a slow global economy. We will write a custom essay sample on Letter of application example or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Decision Making Grid for FDI Transportation costs and Tariffs: Many countries impose barriers (tariffs or technical) to dessert, and the low value-to-weight ratio and the ability to produce in almost any location diminishes the attractiveness of the exports. The exports from Philippines to Thailand, on the other hand, are more attractive due to the proximity and demandble. Is Know-How amenable to Licensing: Yes; the formula can be easily replicate Is tight control over Foreign Operation required? Yes, to make sure that the product will maintain the original strategy and that focus of the company (to focus on cheese that will give twist to consumers) will be preserved; also, the company might face multipoint competition (since there are big international companies on the dessert industry) and, therefore, could take advantage of an integrated strategy. Can know-how be protected by licensing contract? Yes, because the brand will be Sweet stop’s strongest feature and trademarks are not as difficult to  protect as innovations. Mrs. Atchaka Sibunruang, Secretary General of the BOI, said, â€Å"The strongly positive foreign investment trend confirmed investors’ confidence in Thailand’s potential as a major investment destination and a production hub for the manufacturing sector. Many investors are here to be ready to reap the benefits from ASEAN economic cooperation (AEC) in 2015. Such strong FDI also reflects quick recovery from the massive flood last year. The Thailand Business Partnership has been created to unite and support Thai and International companies in their efforts to engage in community development activities throughout Thailand, using their corporate skills, human resources and where required financial assistance. 3. Dessert Market Analysis The market for desserts has increased over the last few decades, which was greatly increased by the commercialism of baking desserts and the rise of food productions. Desserts are present in most restaurants as the popularity has increased. Also many commercial stores have been established as solely desserts stores. Ice cream parlors have been around since before 1800. Many businesses started advertising campaigns focusing solely on desserts. The tactics used to market desserts are very different depending on the audience for example desserts can be advertised with popular movie characters to target children. The rise of companies like Food Network has marketed many shows which feature dessert and their creation. Shows like these have displayed extreme desserts and made a game show atmosphere which made desserts a more competitive field