Comparing “All Quiet on the Western Front” and “Band of Brothers”

All Quiet on the Western Front's main role is to delineate the revulsions and real factors of war and responses of warriors towards it. Remarque describes WWI from the viewpoint of the crushed, Germany, soon after the war was done. It makes no endeavor to glamorize war, rather portraying the life of â€Å"a age pulverized by war. † Remarque utilizes this book as a voice of the fallen. All Quiet on the Western Front covertly scrutinizes the German government and military for convincing youngsters to do battle. Therefore, the book was singed and prohibited in Germany. The book likewise shows how war has physical and mental impacts on men. Band of Brothers is a TV arrangement that follows the â€Å"Easy Company†. Simple organization is a piece of the United States Army. The arrangement is set in WWII in Europe. WWII is over 50 years before the arrangement in made. It is essential to take note of, that this film shows gallantry of these men. This is principally in light of the fact that the executive needs to draw in the crowd of America. Americans accept that they are victors and for this arrangement to be engaging this should be appeared. Anyway the repulsions of war are as yet settled just as the troopers responses. The chief of this arrangement changes the warriors responses anyway towards the end. Mateship and valor in these dull occasions are appeared to significantly differentiate All Quiet on the Western Front's topics. Band of Brothers shows an assortment of fight scenes that uncover various responses of officers. In â€Å"Day of Days†, the assault against the big guns firearm toward the finish of the scene is made by officers who are new to the experience of war. The assault, albeit befuddling to the Audience now and again, is sorted out and arranges are given and followed with lucidity. Truly this assault is as yet utilized by WestPoint for instance of fine military activity. The executive utilized some flimsy cameras to delineate the shell shoot and the fighters developments. There are some incompletely darkened POVs shots encourages the crowd to detect authenticity of the occasion. Anyway for the most part the camera shots are midshot and longshot. This gives the crowd an overall feeling of request to the succession. The crowd is all around orientated. Given that this assault is viewed as an American Military Achievement, it is impossible that the executive would utilize cinematography to reflect confusion of such occasion. As opposed to the unexpected assault in the scene â€Å"Last Patrol† shows various responses from the fighters. In this, the fighters have been occupied with the fighting for certain months. In spite of the fact that fight solidified, they are disappointed with war. The scene underlines how the fighters are willing for the war to be finished. They are angry of being approached to cross the waterway and to take German POWs and realize the dangers well. While attacking the structure, after Jackson ran into the blast of his own projectile, there is a change in realistic methods. During this grouping a swinging camera combined with numerous shots is utilized. This accentuates the mayhem as the view plays the job of one of the fighters in the room continually moving the sightline. It additionally close ups to the officers' faces stressing their feeling. The sounds are tumultuous and uproarious. This disorientates the watcher. THe chief has utilized these procedures to show how hazardous the circumstance is. The executive in this scene shows this perspective as he has more opportunity. He no longer needs to deliver the possibility of the â€Å"American legend. † After intersection the waterway, they go into the cellar. Here it is likewise disordered. The officers are befuddled and are not in charge as they accumulate around Eugene who is biting the dust. After his demise there is a stop in the gunfire, underscoring the stun. Eugene, the surgeon has a voice over giving an individual view on the passing. â€Å"He selected young† causes the watcher to feel thoughtful for the trooper. In All Quiet on the Western Front, there are numerous instances of the responses of fighters. In fight, troopers act savagely so as to endure. They â€Å"have transformed into perilous creatures. † This shows they utilize impulse to slaughter with no genuine ditherings. They have to do this to endure.

Marketing and Product Life Cycle Essay Example | Topics and Well Written Essays - 500 words

Promoting and Product Life Cycle - Essay Example Moreover, these will likewise help the organization in illuminating clients on the use regarding the new item. During the starting, in-store advancements will likewise be utilized so as to permit the clients to encounter and be instructed of Key Ring. Questions will be engaged and complimentary gifts will likewise be given to members. During the development stage, it is normal that the item will as of now be famous in the market however contenders are attempting to make up for lost time by making their own battles. Procter and Gamble will counter this by giving higher limits to the organization's items. Packaging and in-store advancements will in any case be used. Taking note of the solid brand value of Procter and Gamble, it is normal that purchasers will even now incline toward its items and will look for additional approaches to get limits. Deals is relied upon to tighten during development when request gradually settles. Procter and Gamble can animate the utilization of Key Ring by including its new product offerings in the markdown coupons. Since the organization is a lot of forceful in presenting new item variations, it is a lot of prudent to lure clients in purchasing these items by permitting them to buy at a markdown.

Retrospective

Retrospective When I walked out of my last final, all I felt was a huge sensation of relief. I kept thinking Thank God its over and Ive waited forever for this day to come, for this year to end. But now, a large part of me really wishes I were still a freshman and not a sophomore. It feels strange to no longer be among the babies of the school, to be replaced by the 14s, and to hear about prospective 15s, not to mention a few ambitious 18s =P I could describe this past year simply as a learning experience, but that doesnt do any justice to the individual ups and downs Ive been through this past year. So instead, Im going to start at the very beginning of freshman year and run through it all :) ~*~ Part I: Pre-Orientation Several of you 14s are looking into FPOPs (Freshman Pre-Orientation Programs) right now, and some of you might even be done filling out your apps. For those of you who havent applied already, I strongly recommend that you do! The FPOP that I did was DUSP (Discover Urban Studies and Planning haha, yeah, I know too many acronyms), which was essentially a three-day exploration of Boston. My first choice FPOP was actually DBCS (Discover Brain and Cognitive Sciences) but DUSP ended up being a lot of fun! My favorite part was when we went to the very top of the Prudential Center and got to look out on the entire city: Fenway Park I love Boston Part II: Orientation Following pre-orientation was, of course, orientation. Our theme was Willy Wonka and the Chocolate Factory, and we had three wonderful Orientation Coordinators: Orientation was basically a more laid-back version of CPW, with just as much fun but a little more time to enjoy everything. A couple of my friends and I got to go apple-picking: And enjoy views like this: Part III: Fall Semester One of the most memorable events in 18.02 (Multivariable Calculus) took place the day just before our first midterm (photo credit to Carin 13): The midterm will be unlike the homework in that the problems will be solvable thanks, Professor! :) To be fair, he wasnt kidding; the midterms were significantly more doable than the problem sets, which often took me a few days and some visits to TAs office hours. 5.112 (Principles of Chem) problem sets tended to take a little less time and 8.01 (Physics I) didnt assign problem sets at all. That might have been a bad thing though, since the class average on our 8.01 final exam was around a 50heh. First semester, many of us did our homework in groups before we figured out that we ended up taking more study breaks than actually doing work, haha: Photo Booth = Awesome Study Break: Hear No Evil, See No Evil, Speak No Evil! Oh and we got to see a real Nobel Prize: And have some fun with garba at Milan, an event organized by MIT SAAS (South Asian American Society): It was with deep sadness that I bid farewell to first semester and the safety net that is Pass/No Record :( Part IV: Winter Break + IAP I spent some time during winter break, wandering about Disney World and repping MIT with my hoodie: On the Kali River Rapids, in Disneys Animal Kingdom And then proceeded to return to MIT for my EMT class, from which was born the following photo: And the following birthday surprise: And the following adaptation of Taylor Swifts Love Story: Despite the long classroom hours, choosing to take the IAP EMT class was one of the best decisions Ive made in my life. Also were getting a new stretcher! And itll have a button to lower/lift it! Which means my biceps and triceps wont fail me anymore! YAY! Yes, Im excited in case you couldnt tell. Part V: Spring Semester While much of this semester was cold, some warm weather eventually came our way, and we took full advantage of it. There was Holi the Indian festival of colors: And classes that took place outside: And chairs that somehow found their way to the top of Kresge Auditorium: And all of this was mixed in with some good old organic chemistry, complete with Mv?bius strips Ive come to know and love: The birth of a Mv?bius strip right before our very eyes! I actually think 5.12 (Organic Chemistry) and not 21W.755 (Reading and Writing Short Stories), as I wrote in a previous entry was my most enjoyable class this past semester. Not the least because there was a 5.12 poetry competition, from which one of my favorite excerpts is the following, from We Didnt Start Reactions (inspired by Billy Joels We Didnt Start the Fire) by Maita 13. (Warning: some knowledge of organic chemistry may be required): P-sets twenty pages long, my carbon count is all wrong Nanobeaver, Newman, retroanalysis Solvents, selectivity, prediction of stability Mechanisms, structures, design a synthesis Curved arrows, enantiomers, draw all the isomers Transition state, conjugate, gauche, anti, mesylate Enols can tautomerize, radicals polymerize Who won that Nobel Prize? It’s all too much to memorize! :D Part VI: Post-Finals Euphoria and Home ‚ô• When finals ended, it was liberating but also surreal to be done, to pack, and to see my once-full room like this: And now, Im at home loving summer, missing MIT people, and getting ready to go to Germany (more on that later :D )

Adolf Hitler and the Holocaust - 1249 Words

Adolf Hitler was the driving force behind the Holocaust. Many people think he was insane to torture the human race that way. Others praise him for attempting to exterminate the Jewish people. Some wonder what was going on inside his head when he had the first thought and/or plan of the Holocaust. A majority of the world just want to know what drove him or what made him hate the Jewish race so much. Studying Adolf Hitler’s beliefs can give the world history because he gave the world an insight as to why one would want to deliberately exterminate a race, political party, nationality, or culture. Hitler killed over six million Jewish people in the Holocaust. He strongly disliked the race. He was trying to kill all of the Jewish†¦show more content†¦Then January 30, 1993, the president of Germany, Paul von Hindenburg offered/preferred that Hitler become chancellor. Thus, the Nazi came to power legally. (Farah and Andrea, 1997) Hitler not only impacted a society or race, but the world. By allowing his anti-semitism to carry on throughout his years of power and forcing and/or convincing people to share his feelings on the issue, he impacted the lives of so many people. When Adolf Hitler decided to carry out with the Holocaust he changed and ruined the life of most if not all Jewish people. He put Jewish people through the worst possible torture thinkable. Some were not strong or healthy enough to make it through, but those who were strong and healthy now suffer from the memories and what they had to witness and experience. They have been scarred for life. (Wiesel, 1986) By Hitler taking these actions and deciding to carry out the Holocaust he killed 12 million Jewish, disabled, and communist people.. Also by carrying out the Holocaust he changed the way many saw the world, it made some realize how cruel the world can be. Although this is not the only genocide in history, it is usually the most thought about and sympathized about. Also this was the first time the term â€Å"Genocide† was used. Hitler decided to carry out the Holocaust because of his hatred toward Jewish people. His hatred is based on the thoughts heShow MoreRelatedAdolf Hitler And The Holocaust1078 Words   |  5 Pages Adolf Hitler played a major role in WWII. Hitler was anti-Semitic. Anti-Semitic is to be against Jews. Hitler’s perspective of perfection was a blue-eyed, blonde-haired white person; most Jews did not fit this description. This view is what caused the Holocaust. The Holocaust was a period of time in which many Jews were killed in camps. He also believed that he could bring Germany to greatness once again. Because of Adolf Hitler’s actions and beliefs, he was an important figure inRead MoreAdolf Hitler And The Holocaust Essay905 Words   |  4 PagesAuschwitz On January 30, 1933 Adolf Hitler was appointed the German chancellor. This was the beginning of the most tragic and horrifying mass murder the world has ever known. Adolf Hitler was a man who despised Jews and blamed them for everything that had gone wrong in Germany. He wanted to annihilate every living Jew in Germany through a plan that he called â€Å"The Final Solution.† To fulfill his master plan, he appointed German SS officers to round up mass amounts of Jews and ship them off to deathRead MoreAdolf Hitler And The Holocaust Essay1105 Words   |  5 PagesAdolf Hitler and the Holocaust. The Holocaust is the word used to describe the mass murder of approximately six million European Jews during Adolf Hitler’s rule in Germany. Among the Jews were also other groups described as â€Å"Sub-Humans† such as Gypsies, homosexuals, intellectually challenged, political prisoners and most Eastern Europeans. German lacked confidence in their weak system, the Weimer Republic. Adolf Hitler, the chairman of the Nazi Party by 1921, was a World War I veteran who still believedRead MoreAdolf Hitler And The Holocaust1667 Words   |  7 Pagesthe more sharply they became distinguished in my eyes from the rest of humanity,† Hitler wrote in Mein Kampf, describing his feelings when he first arrived in Vienna in 1925 and began to develop anti-Semitic ideas. The Holocaust was when the Nazi’s eliminated the Jewish people under Hitler’s rule. This was one of the most gruesome events in world history. There were three main reasons why Hitler started the Holoca ust and exterminated the Jews: he had a need for power; he was convinced the loss ofRead MoreAdolf Hitler And The Holocaust2262 Words   |  10 PagesWhen Adolf Hitler rose to power in 1933, he had a belief that race was the sole matter that defined the culture of a civilization. He influenced the country of Germany to change the ideological values that they previously abided by. This change marked the beginning of a new era, which led to the most pure ideological genocide that can be remembered to this day since there was no pragmatic motivation throughout the time period the Holocaust took place. It is a dark mark in the history of westernRead MoreAdolf Hitler And The Holocaust2948 Words   |  12 PagesAdolf Hitler, chancellor of Germany from 1933 to 1945 and fà ¼hrer of Nazi Germany from 1934 to 1945, was the mastermind behind both World War II within Europe and the Holocaust. In the â€Å"Final Solution,† concentration and extermination camps were implemented in an a ttempt to rid of the Jewish population entirely. Such a task, genocide, would not be done easily. By the end of World War II, over six million Jews had been killed. However, not merely Jews were subject to mass murder, but nearly five millionRead MoreAdolf Hitler and The Holocaust Essay729 Words   |  3 Pageshandicaps. This geonocide, led by Adolf Hitler, who was the chancellor and future dictator of Germany, resulted in the death of six million Jews and thousands of other innocents. The Holocaust is arguably the worst thing that has happened in our history. In our modern world we still have racist and religious problems accross the world particularly in the Middle East and Africa. By studying the Holocaust we can learn many things and gain a perspective on our lives. Adolf Hitler, leader of the Nazi politicalRead MoreAdolf Hitler and The Holocaust Essay1519 Words   |  7 Pages On January 30th, 1933, Adolf Hitler became a dictator of Germany, which marked the start of the twelve year massacre, the Holocaust. The Holocaust lasted until May 8th, 1945, when Europe won World War II. During the event of the Holocaust, six million Jewish followers were murdered; nearly two-thirds of the European Jewish population and one-third of all the Jewish population in the world. The Nazi Party not only targeted the Jews, but communists, Marxists, and anyone who stood up to, or posedRead MoreAdolf Hitler and the Holocaust Essay1114 Words   |  5 Pages Germany’s fate was changed on April 20, 1889, the day I, Adolf Hitler was born to German official, Alois and my dear, Klara Hitler. Little did they know of what a miracle that had blessed them that day. My destiny was decided for me every time my father lectured me about the abhor Jews, taking up our German property, and beat me for the childish mistakes I made. I realized my destiny was to punish the faults in our once perfect nation. My father’s strict upper hand was not the only contributionRead MoreAdolf Hitler and the Holocaust Essay611 Words   |  3 Pagesquestion, Why? Why would someone like Hitler murder millions of people in an act of mass genocide? I personally think that no one truly knows the answer to that question I do however, however know why we would study something like the Holocaust, and likewise WWII. In order to explain it sufficiently I think that one must start with the story of Adolf Hitler. In 1889, on April 20th Adolf Hitler was born. As a young Austrian boy, Hitler wanted to be an artist and applied at

7ps of Marketing - 3360 Words

Marketing and the 7Ps A brief summary of marketing and how it works  © The Chartered Institute of Marketing 2005 www.cim.co.uk/marketingresources www.cim.co.uk/knowledgehub | 1 Marketing and the 7Ps: A brief summary of marketing and how it works ONE What is marketing? he Chartered Institute of T Marketing offers the following Marketing is the management process responsible for identifying, anticipating and Every product we buy, every store we visit, every media message we receive, definition for marketing: â€Å"Marketing is every choice we make in our consumer the management process responsible society has been shaped by the forces for identifying, anticipating and of marketing. The†¦show more content†¦In reality, it covers a much broader range of activities, many of which small businesses do without calling them marketing. Think about what you do. You probably make a particular effort to know your customers well. Your instincts tell you that getting to know what customers want on an individual basis, and providing it, is what will keep you in business. You know that you can’t stand still, and that you need to improve and extend existing products, and sometimes develop new ones. If this description rings true, your marketing activity closely fits the classical definition used by The Chartered Institute of Marketing.  © The Chartered Institute of Marketing 2009 www.cim.co.uk/marketingresources | 3 Marketing and the 7Ps: A brief summary of marketing and how it works THREE The 7Ps of marketing S uccessful marketing depends †¢ upon addressing a number of key The perfect product must provide value for the customer. This value is issues. These include: what a Successful marketing depends upon addressing a number of key issues. These include: what a in the eye of the beholder — we company is going to produce; how must give our customers what they much it is going to charge; how it is want, not what we think they want going to deliver its products or †¢ services to the customer; and how it is A product does not have toShow MoreRelated7p in Marketing1521 Words   |  7 Pageslivescience.com/8173-makeup-makeover-truth-cosmetics.html http://www.powerretail.com.au/pureplay/the-beauty-myth-why-australians-buy-cosmetics-from-overseas-etailers/ Marketing is very important since it is to attract and retain customers. The next part of the report will outline our marketing strategies- the marketing mix 7P of service. They are products, people, price, physical evidence, place, promotion and process. PRODUCTS When designing our service product for maximum consumer retentionRead MoreMarketing Orientation, Marketing Mix, 7p2867 Words   |  12 PagesIntroduction Marketing orientation is defined as the implementation or completion of a marketing concept that essentially caters to the customers. The term is otherwise known as marketing concept or consumer focus. With marketing orientation, a small business orbits its proper choices across the would like and requirements from the marketplace, such as potential prospects. A company which is marketing-orientated has got the commitment to valuing customers and also the customers’ needs. ActuallyRead More7ps of Marketing in Mcdonalds3663 Words   |  15 Pages[pic] Mc Donald’s [pic] [pic] Marketing Mix (i.e.) 7 P’s [pic] Product [pic] A Product is any article, which a manufacturer can sell in open market. A Product has the capacity to satisfy human Wants. This creates Demand and facilitates marketing. The Product Mix includes the following variables: Product line and Range The various product line and range are as follow: †¢ Style, Shape, Design, colorRead More7ps of Marketing Its Application in Different Context5698 Words   |  23 Pages7Ps of Marketing amp; Its Application In Different Context Prepared By: Sheik Shami Ullah Chowdhury (ID-2012121015) Raju Kumar Saha (ID-2012121012) Shaida Yesmin (ID-2012121008) Najeb Islam (ID-2011421006) HND Business Intake 1, 2012 Prepared For: Mr. Irfan Jahangir Faculty, Marketing School of Business BAC Marketing amp; Market: According to the definition approved by AMA: Marketing is the activity, set of institutions, and processes for creating, communicating, deliveringRead MoreA Study on 7p S of Marketing Mix on Pantaloon3824 Words   |  16 PagesFour Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand, increase the focusRead MoreThe Expanded Marketing Mix: IKEA - highlights the 4Ps and expanded 7Ps marketing mix1636 Words   |  7 PagesThe Expanded Marketing Mix: IKEA Introduction At any successful company, marketing seeks to connect with customers, serve their needs, and accomplish the stated mission of the organization. A successful marketing process creates value through consumer satisfaction from brand building before the sale to post-sales service and support (Kotler et al, 2001). The marketing strategy process has four primary segments: product, price placement, promotion and people (Kotler et al, 2001). Companies withRead MoreAn Analysis of Saigon Morin Hotel in Hue City Thorough 7ps in Marketing Strategies3905 Words   |  16 PagesSaigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guestsRead Moremarketing mix of amazon Essays930 Words   |  4 PagesThe marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal productsRead MoreHow Tesco Can Reposition Themselves For The Discount Chains1729 Words   |  7 Pagesdevelopment of some discount chains in the U.K marketplace, the business of Tesco definitely has faced some challenge. Especially, Aldi?s and Lidl?s could be considered as two examples that have a great growth of their market share through their low-price marketing strategy. According to The Guardian (2014), the market shares of Tesco and two discount chains which include Aldi?s and Lidl?s in U.K marketplace, and their changes could be illustrated as the bar-chart below: As this chart shows, the market shareRead MoreMarketing Management Question on Hmv- London School of Commerce1670 Words   |  7 PagesLondon School of Commerce MODULE TITLE: - Marketing Management --------------------------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module;- Maximum Word Limit and Assessment weighting for each aspect within the assessment: * Each group must submit a hard copy of the report * Each member should speak for 4 minutes --------------------------------------------------------------------

Life in Spain in the Golden Age Free Essays

The Spanish Society during their Golden Age The golden age of Spain does not exactly refer to tremendous economic growth or an excellent era of monarchial rule in peace and prosperity rather it refers to the rule of Charles II, which was characterized by the weakening of the Castile, and the deteriorating Spanish crown. According to Sedney Donell (2003), during this time, the Castilian privileged classes in various provinces of the Monarchy took advantage of the weakened Monarchy and began to take the affairs of the imperial state in their own hands, which later came to be known as the golden age of Spain (Donell 2003, p. 151). We will write a custom essay sample on Life in Spain in the Golden Age or any similar topic only for you Order Now Spanish society during this time was in confusion and this was aggravated by the impact of feminization that was creating confusion on the role of men in the society. How ordinary Life was for them Life in Spain during the golden age was not ordinary as people experienced acute economin difficulty due to severe economic decline because of wars. Marcelin Defourneaux (1979) cited demographic statistics, which proves beyond doubt that â€Å"there was steep decline in the towns which formerly- and recently- had played such a vital role in the economic life of the country† (Defourneaux 1979, p. 92). Defourneaux noted during Philip II Spain’s prosperity was ruined by the waning of the Spanish economy and people had to survive mainly on land products as most of their industries had collapsed. What I could point out about Spain’s society during this time is that theirs was a stubborn society. Despite of the failures of their rulers to bring them peace and prosperity, they remained loyal to their Monarchs. A case in point was the collapsed of Charles II rule only to be replaced by a more inefficient king. Explain the Reason why Spain was like that in the Golden Age There had been several reasons why Spain was economically in distress during their golden age. Among these reasons were corruptions, wars, gender issue, and ineffective leadership. William H. Robinson and Jordi Falgas however, cited that Barcelona and Madrid suffered economic decline due to trade monopoly of King Ferdinand of Argon- Catalonia and Isabella of Castile Robinson Falgas 2006, p. 5). All this contributed to the economic problem that Spain had suffered during their so-called ‘golden age.’ Work Cited Defourneaux, M., (1979) Daily life in the Golden Age. California: Stanford University Press. Donell, S., Feminizing the Enemy: Imperian Spain, Transvestite Dramma, and the Crises.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  .  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   USA: Bucknell University Press. Knight, C., (1840) Penny Cyclopaedia of Useful Knowledge. London: Encyclopedias Dictionaries How to cite Life in Spain in the Golden Age, Essay examples

Letter of application example free essay sample

Dessert is the usually sweet course that concludes a meal. The food that composes the dessert course includes but is not limited to sweet foods. Many different cultures have their own variations of similar desserts around the world. Typically, a dessert is a food that comes at the end of a meal. Dessert can come in variations of flavors, textures, and looks. Desserts can be defined as a usually sweeter course that concludes a meal. With the many different varieties of desserts the many cultures have different variations. In modern times the variations of desserts have usually been passed down or come from geological regions. Our dessert, ‘Sweet Stop’, 2. Overall strategy of entry Thailand is one of the main receptors of Foreign Direct Investment in the world. It is estimated that in 2012, Thailand reaches 3.3 billion in foreign direct investment (FDI) during the first seven months of this year against a backdrop of a slow global economy. We will write a custom essay sample on Letter of application example or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Decision Making Grid for FDI Transportation costs and Tariffs: Many countries impose barriers (tariffs or technical) to dessert, and the low value-to-weight ratio and the ability to produce in almost any location diminishes the attractiveness of the exports. The exports from Philippines to Thailand, on the other hand, are more attractive due to the proximity and demandble. Is Know-How amenable to Licensing: Yes; the formula can be easily replicate Is tight control over Foreign Operation required? Yes, to make sure that the product will maintain the original strategy and that focus of the company (to focus on cheese that will give twist to consumers) will be preserved; also, the company might face multipoint competition (since there are big international companies on the dessert industry) and, therefore, could take advantage of an integrated strategy. Can know-how be protected by licensing contract? Yes, because the brand will be Sweet stop’s strongest feature and trademarks are not as difficult to  protect as innovations. Mrs. Atchaka Sibunruang, Secretary General of the BOI, said, â€Å"The strongly positive foreign investment trend confirmed investors’ confidence in Thailand’s potential as a major investment destination and a production hub for the manufacturing sector. Many investors are here to be ready to reap the benefits from ASEAN economic cooperation (AEC) in 2015. Such strong FDI also reflects quick recovery from the massive flood last year. The Thailand Business Partnership has been created to unite and support Thai and International companies in their efforts to engage in community development activities throughout Thailand, using their corporate skills, human resources and where required financial assistance. 3. Dessert Market Analysis The market for desserts has increased over the last few decades, which was greatly increased by the commercialism of baking desserts and the rise of food productions. Desserts are present in most restaurants as the popularity has increased. Also many commercial stores have been established as solely desserts stores. Ice cream parlors have been around since before 1800. Many businesses started advertising campaigns focusing solely on desserts. The tactics used to market desserts are very different depending on the audience for example desserts can be advertised with popular movie characters to target children. The rise of companies like Food Network has marketed many shows which feature dessert and their creation. Shows like these have displayed extreme desserts and made a game show atmosphere which made desserts a more competitive field

The Linked History of the Flashlight and the Battery

The Linked History of the Flashlight and the Battery The flashlight was invented in 1898 and patented in 1899. The biblical quote let there be light was on the cover of the 1899 Eveready catalog advertising the new flashlight.   Eveready Founder Conrad Hubert In 1888, a Russian immigrant  and inventor named Conrad Hubert founded the  American Electrical Novelty and Manufacturing Company (later renamed Eveready). Huberts company manufactured and  marketed battery-powered novelties. For example, neckties and flower pots that lit up. Batteries were still a novelty at that time, then only recently introduced to the consumer market. David Misell, Inventor of the Flashlight A flashlight by definition is a small, portable lamp usually powered by batteries.  While  Conrad Hubert might have known  the flashlight was a bright idea, it was not his. British inventor David Misell, who was living in New York, patented the original flashlight and sold those patent rights to the Eveready Battery Company. Conrad  Hubert first met Misell  in 1897. Impressed with his work,  Hubert  purchased all of Misells previous patents related to lighting, Misells  workshop, and his then-unfinished invention, the tubular flashlight. Misells patent was  issued on January 10,  1899.  His portable light was  designed in the now familiar tube-shape and used three D batteries  placed in a line, with a lightbulb at one end of the tube.   Success Why  was the flashlight called a flashlight? The first flashlights used batteries that did not last very long. They provided a flash of light, so to speak. However, Conrad  Hubert continued to improve his product and made the flashlight a commercial success. It helped make Hubert a  multi-millionaire, and  Eveready a huge company. Source: Utley, Bill. History of the First Tubular Flashlight. CandlePowerForums, May 20, 2002.

The Colorful History of the St. Patricks Day Parade

The Colorful History of the St. Patrick's Day Parade The history of the St. Patricks Day parade began with modest gatherings in the streets of colonial America. And throughout the 19th century, large public celebrations to mark St. Patricks Day became potent political symbols. And while the legend of St. Patrick had ancient roots in Ireland, the modern notion of St. Patricks Day came into being in American cities in the 1800s. Over more than two centuries the tradition of the St. Patricks Day parade flourished in American cities. In the modern era the tradition continues and is essentially a permanent part of American life. Fast Facts: The St. Patrick's Day Parade The earliest St. Patricks Day parade in America was conducted by Irish soldiers serving in the British Army.In the early 1800s, the parades tended to be modest neighborhood events, with local residents marching to churches.As Irish immigration increased in America, the parades became large an raucous events, sometimes with dueling parades held on the same day.The famous New York City St. Patricks Day parade is massive yet traditional, with many thousands of marchers yet no floats or motorized vehicles. Roots of the Parade In Colonial America According to legend, the earliest celebration of the holiday in America took place in Boston in 1737, when colonists of Irish descent marked the event with a modest parade. According to a book on the history of St. Patricks Day published in 1902 by John Daniel Crimmins, a New York businessman, the Irish who gathered in Boston in 1737 formed the Charitable Irish Society. The organization comprised Irish merchants and tradesmen of Irish of the Protestant faith. The religious restriction was relaxed and Catholics began to join in the 1740s.   The Boston event is generally cited as the earliest celebration of St. Patricks Day in America. Yet historians as far back as a century ago would point out that a prominent Irish-born Roman Catholic, Thomas Dongan, had been governor of the Province of New York from 1683 to 1688. Given Dongans ties to his native Ireland, it has long been speculated that some observance of St. Patricks Day must have been held in colonial New York during that period. However, no written record of such events seems to have survived. Events from the 1700s are recorded more reliably, thanks to the introduction of newspapers in colonial America. And in the 1760s we can find substantial evidence of St. Patricks Day events in New York City. Organizations of Irish-born colonists would place notices in the citys newspapers announcing St. Patricks Day gatherings to be held at various taverns. On March 17, 1757, a celebration of St. Patricks Day was held at Fort William Henry, an outpost along the northern frontier of British North America. Many of the soldiers garrisoned at the fort were actually Irish. The French (who may have had their own Irish troops) suspected the British fort would be caught off-guard, and they staged an attack, which was repulsed, on St. Patricks Day. The British Army in New York Marked St. Patrick's Day In late March 1766, the New York Mercury reported that St. Patrick’s Day had been marked with the playing of â€Å"fifes and drums, which produced a very agreeable harmony.† Prior to the American Revolution, New York was generally garrisoned by British regiments, and it has been noted that usually one or two regiments had strong Irish contingents. Two British infantry regiments in particular, the 16th and 47th Regiments of Foot, were primarily Irish. And officers of those regiments formed an organization, the Society of the Friendly Brothers of St. Patrick, that held celebrations to mark March 17th. The observances generally consisted of both military men and civilians gathering to drink toasts, and participants would drink to the King, as well as to â€Å"the prosperity of Ireland.† Such celebrations were held at establishments including Hull’s Tavern and a tavern known as Bolton and Sigel’s. Post-Revolutionary St. Patrick's Day Celebrations During the Revolutionary War the celebrations of St. Patrick’s Day seem to have been muted. But with peace restored in a new nation, the celebrations resumed, but with a very different focus. Gone, of course, were the toasts to the health of the King. Beginning on March 17, 1784, the first St. Patrick’s Day after the British evacuated New York, the celebrations were held under the auspices of a new organization without Tory connections, the Friendly Sons of St. Patrick. The day was marked with music, no doubt again by fifes and drums, and a banquet was held at Cape’s Tavern in lower Manhattan. Huge Crowds Flocked to the St. Patrick's Day Parade Parades on St. Patrick’s Day continued throughout the early 1800s, and the early parades would often consist of processions marching from parish churches in the city to the original St. Patricks Cathedral on Mott Street. As the Irish population of New York swelled in the years of the Great Famine, the number of Irish organizations also increased. Reading old accounts of St. Patrick’s Day observances from the 1840s and early 1850s, it’s staggering to see how many organizations, all with their own civic and political orientation, were marking the day. The competition sometimes became heated, and in at least one year, 1858, there were actually two large and competing, St. Patricks Day parades in New York. In the early 1860s, the Ancient Order of Hibernians, an Irish immigrant group originally formed in the 1830s to combat nativism, began organizing one massive parade, which it still does to this day. The parades were not always without incident. In late March 1867, the New York newspapers were full of stories about violence that broke out at the parade in Manhattan, and also at a St. Patricks Day march in Brooklyn. Following that fiasco, the focus in following years was on making the parades and celebrations of St. Patricks Day a respectable reflection on the growing political influence of the Irish in New York. The St. Patrick's Day Parade Became a Mighty Political Symbol A lithograph of a St. Patricks Day parade in New York in the early 1870s shows a mass of people assembled in Union Square. Whats noteworthy is that the procession includes men costumed as gallowglasses, ancient soldiers of Ireland. They are marching before a wagon holding a bust of Daniel OConnell, the great 19th-century Irish political leader. The lithograph was published by Thomas Kelly (a competitor of Currier and Ives)  Ã¢â‚¬â€¹and was probably a popular item for sale. It indicates how the St. Patricks Day parade was becoming an annual symbol of Irish-American solidarity, complete with ​the  veneration of ancient Ireland as well as 19th century Irish nationalism. 1919 St. Patricks Day parade in New York City.   Getty Images The Modern St. Patrick's Day Parade Emerged In 1891 the Ancient Order of Hibernians adopted the familiar parade route, the march up Fifth Avenue, which it still follows today. And other practices, such as the banning of wagons and floats, also became standard. The parade as it exists today is essentially the same as it would have been in the 1890s, with many thousands of people marching, accompanied by bagpipe bands as well as brass bands. St. Patricks Day is also marked in other American cities, with large parades being staged in Boston, Chicago, Savannah, and elsewhere. And the concept of the St. Patricks Day parade has been exported back to Ireland: Dublin began its own St. Patricks Day festival in the mid-1990s, and its flashy parade, which is noted for large and colorful puppet-like characters, draws hundreds of thousands of spectators every March 17th.

Research Article Summary (Organizational Behaviour) Essay

Research Article Summary (Organizational Behaviour) - Essay Example Avolio and Howell in their article suggest that transformational leadership has three measures that define the performance of managers and these measures are linked with local of control and innovation. The article also discusses how transactional leadership is connected to manager performance but is negatively linked unlike transformational leadership. Dubinsky and Yammarino suggest in their article that that transformational leadership can be studied at the level of individuals, dyads and groups to understand how their performance is impacted by this leadership method. Dubinsky and Yammarino further define four hypotheses for their levels of analysis or evaluation on how transformational leadership is based on and is affected by individual differences, differences in dyads within groups, differences between dyads and between each of them, cross level: â€Å"Hypothesis 1: Relationships derived from transformational leadership theory (five previously stated expectations) will hold at the individual level of analysis; that is, they are based on individual differences† â€Å"Hypothesis 2: Relationships derived from transformational leadership theory will hold at the dyads-within-groups level of analysis; that is, they are based on differences among dyads within groups.† â€Å"Hypothesis 4: Relationships derived from transformational leadership theory will be cross-level in nature, holding at three levels of analysis; that is, they are based on individual differences, between-dyads differences, and differences among dyads within groups.† To understand how business performance can be impacted through transformational leadership and whether performance is a direct result of transformational leadership, the following hypotheses have been designed by Avolio and Howell: Hypotheses 3a, 3b, and 3c: Charismatic leadership, leadership based on intellectual stimulation, and leadership based on individualized

Trade unionism in the UK Essay Example | Topics and Well Written Essays - 2500 words

Trade unionism in the UK - Essay Example They organise a particular section of skilled or unskilled workers and with them as members of the Union, the office bearers become the legal representatives of such workers and union by attaining the power of representing them in all matters of employment and thus, in most of the countries they attain the status of an important legal entity. They negotiate collectively on behalf of their members over pay, working hours, wages, terms and conditions, cleanliness, perks, benefits, pensions, etc. If bargaining fails, Unions can undertake industrial action and strike and can cause immense harm to a well-running business and in major cases, to the economy of the entire country. Since the late 1970s there had been a rapid decline in unionisation in UK. This failure had been attributed to the inability of unions to organise new establishments in the same lines as they did twenty years ago, though it is not as simple as that. "The sharpest falls in unionization occurred in private manufacturing establishments set up post-1980, with significant falls also occurring, but from a lower initial level, in private sector services" http://158.143.49.27/machin/pdf/bjir2000.pdf There had been overwhelming arguments that the age of establishments has a lot to do with the decline of unions. Younger organisations pitted against the older ones, have shown totally different trends of conducting business, recruiting people, retaining them, or even retrenching them, to which unions are not fast enough to adjust themselves. "Finally, there is some evidence that age of workplace, rather than age of worker, is the critical age based factor as the negative association with unionization is found for all age groups in workplaces set up post-1980" ibid. Unions of yore had different sets of principles and ways of working. They were mainly centralised with highly centred authority wielded by the Union Leaders, who could sway the entire massive group of workers by a word or deed. In recent years, this trend has received a set back, with more and more vociferous demands by workers for a democratic set up. "Since the 1960s a democratic ethos has developed within the trade union movement Whilstleaderships may be formally in control, their power is constrained and checked on a number of issues (Hodgson 1981: 135)", in Webb (1992, p.83). Lately, there had been extensive arguments about the possible reasons for decline of Trade Unions in Britain. As a matter of fact, it is a universal trend, which came before the globalisation started and Britain had only been part of it. Her participation in the decline could not be stemmed and we have to agree that the influence and strength of trade unions have definitely suffered a major set back, with managements having an upper hand in every situation. "In the economic arena, unions face more confident managements, implementing politics of restructuring often without explicit reference to Unions. No longer are trade union leaderships party to the formulation of policy and programmes which take into account the specific concerns and interests of their memberships," Fairbrother (2000, p.10). The trend started with a steady decline in trade union membership. In last three decades and to put it mildly, it had been

Market Strategy Of Titan Watches

Market Strategy Of Titan Watches During late 2008 and 2009 confidence of consumer fell and people became more aware about their spending in watches and jewellery has not been immune to the economic climate. During 2005 jewellery and watches market grew by 10 % were it reaches to  £4.8 billion in 2010 and over next five year Mintel forecasts is 11%growth in watches and jewellery market. Hence 2011 is also going to be the year to invest in mens jewellery. Stephen Webster presented a strong case for mens jewellery at IJL in September 2010, and assuming male customer only want watches and the odd signet or chain could lead to missing out on a potential wealth of customer. Its not that male customers dont want it: they just dont know they want it. Men dont have thinking about what to wear as women do, explain Webster. But once a man is bejewelled, theres no looking back. They also dont wait for special occasions like woman do, and they can go from zero to jewellery enthusiast in no time. Market research company Mintels September 2010 report Watches and Jewellery Retailing UK found that 20% of male respondent said they like receiving jewellery as a gift, and 12% said that they had purchased all of their own jewellery. So the market is clearly there to be exploited. http://www.retail-jeweller.com/trends/in-with-the-new-2011-trends/5020089.article Rapid increase in gold prices and recession change many consumers mind to buy silver instead of gold, this trend is rising to nearly three in ten women with almost one in five people wearing silver jewellery than gold; particularly young people aged 15-24. Now days Consumers are willing to experiment and try new looks with little minimising their bank balances which means many costume jewellery items are affordable and easy disposable without denting their bank balance. Young aged under-35 is more open to pay large amounts for watches these are consumers who do not wear jewellery to express their individuality or to show their consumer spending power. As the research has should that 86% of consumers wear a watch, were 40% only buy a new watch when their old watch is broken. The new reason for purchase a watch could be watchs main function with health benefits as a new way of helping the consumer. http://oxygen.mintel.com/sinatra/oxygen/display/id=479809 Executive Summary: https://www.keynote.co.uk/market-intelligence/view/product/10331/chapter/0 Why buy me. Can be better explain by to fend off the competition by constant innovation, reinvigorate, recalibrate, update. Many brands and companies are continuously renovating their business and holding positioning themselves for growth. Positioning able offerings for brands and availability of product in the market. Several key target groups and users meet their needs as it reaches a certain mode of consumers and delivers benefits to them. Consumer and user are attributed by benefits and product as they are depended on how actual approach of a company or brands position communicates in the market place. As a result positioning or product of a company find one to keep further distance itself from competitors which is based on list of items, but very importantly in six key :, Distribution, Quality, Attributes, Product, Price and Usage Occasions. As compared to earlier times consumerism has undergone a sea change where the consumers are informed about the products. Hence, the market has become customer centric. Understanding the importance of customer is become the structure of business; in effects companies have started in regular basis i.e. repositioning exercise. In the recent times Titian Industries Ltd had a major brand repositioning exercise was planned more in order to provide more to its customers. Now the company holds new position. This study will help to understand the revived positioning strategies of Titan watches. An analysis of repositioning strategies of Titan also forms of the study. Firstly it is important to understand the overall wrist watch industry in UK. Secondly to study the brand positioning and re-positioning strategy of Titan wrist watches and to find out about the loyal customers of Titan watches as they are aware of the new positioning strategies of the company and how they used them. To study primary and secondary data have been used. Analysis UK wrist watch industry and brand repositioning strategies of TITAN Company has been analysed and completed on the basis of secondary data. Internet, journals, books and magazines have been used for this purpose. Project comprises conducting a questionnaire survey. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })() Introduction: 1.1 Theory and concepts: According to Peter Drucker A business has two and only two basic functions: marketing and innovation To maintain business relevance and market position, it is important to continuously innovate and invent brand image in the market to pace with change and intense competitive pressure in the marketplace. In this context, now days brand positioning and revitalization strategies have become a business vital part for battling brand erosion. Further heightened for brand repositioning is because of rising cost and high risk connected with launching a new brand in market. Increase in the cost and high risk related with launching a new brand that is a part of brand reposition. Brand reposition has received very importance in the marketing literature and treated as a difference of brand positioning. Reposition can be required as the market changes and new opportunities occur. In order to reach the customer which was never targeted at first can also be targeted with brand reposition. In order to change its image in the market it is important to focus towards brand repositioning, although it is one of the toughest and harder actions for repositioning of familiar brand in market. As per Solomon, essential part in the marketing efforts is position strategy because companies have to use the elements in the marketing mix to influence the customers understanding the position. There has to be several choices to be, so to as to be in more attractive and relevant position. It is important for the person who is reposition for the reposition to know and understand why reposition is necessary and its need, and if the offer is the one that will change or just the brand name. While repositioning it is important to undertake and understand all the risk factors that is likely to affect it in the market. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence. Some analyst argues that to successfully reposition a established brand name is almost impossible because repositioning of a brand can make the most loyal customer to switch brand. If the brand is eroded then brand reposition becomes important. Numerous attempts to reposition brand in the market may fail which is testified by many company for example while soft drink has successfully been able to connect with the youth though they exist for 40 years in the market but at the same Levis, jeans has been losing its market share to newcomers such as The Gap despite numerous campaigns designed to reposition the brand trend. 1.2 Literature Review: The reposition strategy is defined into three stages that is: Introductory Elaboration Fortification This involves the introduction of a new or a repositioned brand, seeking underline the brands value over others, and to broaden the brand position. It is truly hard to change the customers perceived attitude towards a brand, and therefore the risk is great that the attempt to repositioning might fail. After rolling out the strategy, it is time to modify the proposition through update of the personality and through repositioning. There pros and cons with both of this segments and it is great significance that they are truly calculate when deciding the next step in the process. To understand it more deeply http://htmlimg4.scribdassets.com/55f3acalz4nfgla/images/10-81b5e3fa9c/000.jpg Figure 1: Stages in brand strategy development. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Different profession and individuals have different meaning and understanding towards Repositioning. There are few different definitions and greater understanding about this concept: Repositioning is a change, principally about triggering the vision, mission and value in a new direction that is more suited f or the brand in the future- Brand manager consultant. Principally, reposition concerns changing the consumers perception of the brand PR consultant. Repositioning is built upon the change of unique and differentiated associations with the brand in some kind of direction; it is about having a balance between the category party and differentiation when using reposition strategies (Leading Brand strategies) From these definitions, it is obvious that reposition is about moving something to more attractive and relevant position. Reposition direction is often decided as to what a company wants to achieve. There is also a visible relation between price and quantity aspects. When a company perceives the market as a demand curve, the purpose is to down stretch or upward curve. When moving up and there is a need for reaching the premium segment and expand up wards. Figure: The principle of reposition. When striving towards a new position in the market, it is important to understand those consumers are limited. Peoples minds select what to remember and it is important to convince the consumers with greater arguments. The market always strive for change which is rapid and therefore repositioning can be necessary to meet these demands, newer and stronger arguments have to be established to convinced them to stay as loyal customers. As repositioning is a very complicated matter and therefore there are no detailed theories or models. Aim for repositioning is different for different person, and the only connection between all the different theories is that repositioning is moving something from somewhere towards a greater position at the market. Corstjens and Doyle (1989) identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Gradual repositioning, where the firm performs incremental, continuous adjustments to its positioning strategy to reflect the evolution of its environment; and Radical repositioning that corresponds to a discontinuous shift towards a new target market and /or a new competitive advantage. After learning the repositioning of several brands from the UK market, the following 8 types of repositioning have been identified. These are: Increasing relevance to the consumer Increasing occasions for use Making the brand serious Falling sales Bringing in new customers Making the rand contemporary Differentiate from other brands Changed market conditions A four phased brand repositioning approach can be followed to achieve the intended benfits- Phase I. Determining the current status of the brand Phase II. What does the brand stand for today? Phase III. Developing the brand positioning platforms Phase IV. Refining the brand Positioning and Management Presentation The advantages that can be derived from brand repositioning exercises can be summarized as: Value over others Updated personality Relevant position The risks associated with such strategies are: Loss of focus Neglecting original customers Losing credibility for the brand Confusing the brand Therefore, in order UNLEARN the brand positioning one must help the customer to know brand repositioning in more difficult than initially positioning. This can be done by: Carefully crafted communication New products, packaging Associations with other brands ( co- branding, co- marketing, ingredient branding, strategic alliances, etc) that reinforce the new brand positioning. This exercise is so critical to an organizations success that the organizations and leader in marketing/brand management should develop skill preferably with the help and facilitation of an outside brand positioning expert. Research Methodology: 2.1 Objectives To study the current scenario of UK wrist watch industry. To review the brand positioning strategies of different sub-brands of watches. To analyze the brand repositioning strategies of watches. To study consumer awareness and perception about the brand repositioning strategies of watches. This study will help to understand the gap in its communication strategy regarding brand repositioning exercises and the further measures to be taken for effective marketing communications. 2.2 Limitations: The study is confined to London area only There is possibility of sampling errors in the study The responses of the consumers may not be genuine Questionnaire may not be comprehensive 2.3 Sources of Data Collection: The relevant data was collected from both primary sources and secondary sources. The starting point of my information gathering has been the secondary sources such as internet, books, and journals and so on. Firstly, brand positioning and repositioning strategies of Titan, secondary sources such as internet, insurance magazines, and journals and so on. Then I conducted a consumer awareness survey on brand repositioning strategies undertaken by Titan watches in recent times. 2.4 Sampling: To conduct sampling of 50 loyal consumers of Titan and in the age group of 20 30 years for this study. Since Titan has taken up brand repositioning strategies since January 2011, consumers who have seen the previous and new campaigns have been targeted. 2.5 Primary data: Data was collected through an interview schedule, consisting of both open ended and closed ended questions. It consisted of the parameters like reasons consumers brand preference, recollection of earlier tagline and advertisement, brand ambassador of Titan awareness of new tagline and campaign featuring sportsmen and actors from International body and so on. The data was collected through e-mails, telephone contacts and one to one personal interviews. Industry Overview UK Watch industry: In 2004 and 2008 market report examines the jewellery and watches market in UK were fluctuated and fell by 2.8% and finish at  £4.33 billion in the review report. Large declined in 2008 contribute to the global economic downturn and UK recession which adversely effected nearly all UK industries. The only unaffected by the downturn was the luxury end of the market end, but by the 2008 and 2009 it begun to take effect on it. In recent year the jewellery and watches become increasingly competitive. Although this market have wide range of suppliers and retailers also online retailing have contributed highly for transparent for information on pricing and availability of products. This was a positive trend for small brands that was previously unable to deal with consumer directly. Some larger retailers and few independents have developed their transactional sites to deal with their consumer demand. The product which have high rate of consumer penetration with around a third of the UK population owning piece jewellery and watches. In 2009 downturn in UK economy shows that it will affect all areas of consumer spending and unlikely to show reversal in near future. It seems the concepts of a wrist watch have become that of a status symbol rather than a practical chronometer. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory. Gadgets such as iPods, laptops and mobile phone, represent threat to the watch industry, survey conducted by Mintel. Even in the age of iPhones, people spend huge amount of money on a quality time piece, with high-end brands such as Rolex and Tag Heuer adorning blinged up wrist of rappers, bankers and fashionistas alike. http://www.wharf.co.uk/2010/11/why-wrist-watches-are-dialling.html SWOT ANALYSIS OF THE UK WATCH INDUSTRY: Strengths: Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product There are few marketers, who are concentrated only upon a particular niche segment (Tag Heuer ) Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Company Profile: Overview Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest of the stake held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquiring a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. TITAN WATCHES: BRAND POSITIONING STRATEGIES Overall strategies: Since from the beginning Titan has been positioned as a premium brand, because its high quality products for its customer. Titan is struggling to have a strong brand image in UK market due to its numerous sub-brands that caters to different segments in India. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: The company launched first quartz watches to Indian market as its product. The company successfully penetrate the market by this launch, under this strategy came Raga, Classique and Regalia. Classique positioned as style corporate wear that leaves a quiet definite impression and qualities of function. Regalia ranger represent the elegant-wear. Raga is an exclusive watch as positioned. The Raga and silver Raga collection of style, delicate and feminine with each piece unique truly. User Positioning: Titan provides to several user groups children (the Dash), sportspersons and adventurers. The fastrack range is seen as being modern and related to present time, reliable and sturdy. The advertising, packaging and merchandising of this range is young, cool and vibrant. Benefit Positioning: Titan offer many deals to differentiate its offering on the basis of superior style and attractiveness which is offered by Digital range fastrack. Competitors Positioning: Titan had to encounter the threat with the entry of several foreign watchmakers into the market; most the entrants are catering to the upper end of the market Omega, Cartier etc. Quality or Price Positioning: In the overseas market, especially in Europe where it is competing with Swiss and Japanese watches, it is position itself as value-for-money (less than Swiss watches and higher than Japanese), by giving attractively styled and of good quality. TITAN WATCHES: BRAND RE-POSITIONING STRATEGIES FOR GLOBALISATION Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. http://www.moodiereport.com/images/luxury_watch_tables_jan10_04.jpg http://www.moodiereport.com/images/luxury_watch_tables_jan10_05.jpg CONCLUSION: The suggestions to improve consumer awareness about brand repositioning strategy of Titan are as follows: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. It is important to have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotion from time to time. RD needs more investment as customer expectations are changing rapidly. It should focus more on introducing more varieties and luxury items in the market at regular interval. Introduce exclusive collection for working women which is more contemporary and complements any fashion styles. Tie up with international watch brands to make the product stronger in the market. To use internet to spread awareness among consumer about the brand. (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

Compare how poets portray relationships in ‘Praise Song For My Mother’ and ‘Ghazal’ Essay

Both ‘praise song for my mother’ and ‘ghazal’ use language devices to portray relationships. They use imagery, metaphors and structure to do so. They bother portray in different ways. ‘praise song for my mother’ portrays relationships as happy and fun whereas ‘ghazal’ portrays them as unpredictable and ever changing. In ‘ghazal’, Khalvati writes a different comparison to love in each stanza. ‘If yours is the iron fist in the velvet glove/if I rise in the east you die in the west’. The fact that Khalvati has done this shows that love is never the same. It also shows that it is constantly changing and can never be predicted. It could also show that the woman’s love for the man is constant the mans love for the woman is unreliable and is constantly changing. On the other hand, in ‘praise song for my mother’ each stanza seems the convey the same thing about love, that it is happy and constant. ‘you were sunrise to me rise and warm and streaming’. The word ‘sunrise’ means that the personas lover was what lit up their day and helped them see clearly. It could also mean that their love was constant and never failed as the sun rises every morning in a continuous pattern. The word ‘warm’ has also been used and this could suggest that they are always nice to each other and never argue. Heat can also be linked to the colour red and this in turn can be linked to love, therefore the persona is indirectly expressing their love for this person without facing it head on. In ‘praise song for my mother’ Nichols has used imagery to portray the relationship. ‘you were the fishes red gill to me’. Nichols has used the word ‘gill’ to show that the persona needed the other person. A fish wouldn’t be able to survive without its gills and this shows that the persona might as well be dead without the other person. Everyone would be able to relate to this as everyone has suffered heartbreak. This would help to keep the interested and mean that they can empathise with the reader. The  word ‘red’ has also been used and love is a connotation of the colour red. On the other hand red can be linked to death and this links back to the persona saying that they are dead without the other person. Similarly in ‘ghazal’ Khalvati has also used imagery to show the relationship. ‘when the arrow flies, the heart is pierced, tattoo me’. The use of the word ‘tattoo’ is the persona saying that their love for the other person is eternal and they never want it to end. Tattoos cannot be changed once they are on your skin and Khalvati’s use of the word could mean that they don’t want the other person to change as she thinks they are perfect as they are. Khalvati’s comparison to an arrow means that her love for the other person was sudden and unexpected. She didn’t know it was coming until it struck her. In conclusion I think that both these poems use mostly the same language devices, but where Nichols portrays relationships as a good thing, Khalvati seems to portray them as a bad thing.

Characteristic Characters In A Tale Of Two Cities By...

Writers have always set out to create realistic characters. Some have succeeded in creating characters with unique goals and personalities while others fail to truly optimize the potential of their characters and instead have relied on some discernible caricatures.For example, from A Tale of Two Cities by Charles Dickens, written in 1858 to Crash, released in 2005, characters have been praised for their originality and criticized for being stereotypical and bland. However while some characters may appear to be caricatures, both Dickens and Haggis were constrained by time and societies explanation, forcing them to rely on some caricatures to make the story more accessible. Both Dickens and Robert Haggis show their potential for creating†¦show more content†¦In there, Dr. Manettes enmity for the the Evremondes continues to grow where he denounces the Evremonde brothers and the rest the Evremonde bloodline until they die out. As the revolution continues to grow, Dr. Manettes is finally given an opportunity to end the Evremonde bloodline. The blood thirsty mob of the rebellion storms La Force, where Charles Evremonde is currently held. The mob detests anyone that had any remote connection to the French Aristocracy and would gladly murder him. Had Dr. Manette not used his influence as a Bastille survivor, Charles would’ve been gored on the street. Despite his hatred for the Evremonde family, Dr. Manette forgoes his past to save the husband of one very dear to him. Finally, Dr. Manette is able move on from the years of hatred in the Bastille, and he personally vouches for the Evremonde at his trial. Ultimately, Dr. Manette ceases to hold the Evremonde bloodline responsible for the heinous actions committed, and had instead works tirelessly to save his son-in-law. Through Dr. Manette, Dickens portrays a character that not only complete contradicts his initial caricature of a vengeful prisoner, but also grows into someone willing to forgive someone who had wronged him. Despite such a strong lead character, where Dickens fell flat, especially for modern readers, was with his female characters, such as Lucie Manette. When we are first introduced to Lucie, sheShow MoreRelatedSAT Top 30 Essay Evidence18536 Words   |  75 Pages(the right to vote) held up Sacajawea as an example of the importance of women to American history. Sacajawea is an excellent example of how historical facts are often distorted and altered to â€Å"prove† points of view or simply to tell a good story. Two of the â€Å"false facts† associated with Sacajawea: The idea that she had a romantic relationship with either Lewis or Clark; and the image that she had almost-mystical powers of navigation because of her American Indian heritage. Regardless of history’s

Air Pollution Affects Our Environment - 898 Words

Air pollution effects our environment greatly. Air pollution affects things like the animals and people that live anywhere on the planet, but more importantly air pollution affects our ozone layer which protects people from harmful UV rays. If air pollution regulations were better meaning they were stricter then, there would not be as many drastic effects to our environment. Air pollution regulations need to be stricter. The Ozone layer is depleting due to air pollution. This can be caused by the smog that is released from Motor vehicles. â€Å"Motor Vehicles provide our atmosphere with 75% of the carbon monoxide emissions nationwide.† (Epa). The ozone layer is depleting due to the smog and other toxic compounds that are released into the atmosphere. â€Å"The Ozone layer is greatly affected by excessive release of chlorine and bromine. Motor Vehicles are also responsible for nearly half of smog and toxic air pollutants in our atmosphere.† (TheOzone) People who travel by motor vehicles have gone up every year. Also people are buying bigger cars that hurt the environment a lot more than they used to. Another affect air pollution has on our environment is how it is killing animals. Animals that live in our environment are dying because of the effects caused by air pollution. â€Å"Industries can emit large amounts of nitrogen and sulfur gases and those elements can be made into acid rain. They are responsible for about 50% of the pollution. In the U.S. Acid rain is one of the results ofShow MoreRelatedAir Pollution Affects Our Environment963 Words   |  4 Pagesronment? Air pollution affects our environment because it causes health problems, negatively affects the economy, and causes drastic weather changes. Air pollution is one of the world s biggest killers. 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Air pollution is the introduction of particulates, biological molecules, or other harmful materials into Earth’s atmosphere, causing diseases, death to humans, and damage to other living organisms such as animals and food crops, or the natural or built environment (Air Pollution, 2016, June 27). This definition proves that exposure to air pollution can harm the main thingsRead MoreThe Effects Of Air Polluti on On The Environment Essay755 Words   |  4 PagesBackground and Analysis Air pollution is the infiltration of chemicals or toxic molecules into the atmosphere. In the global context many countries including China, the United States, Mexico, and others are haunted by pollution in the air. However each has a certain degree of air pollution different from the other. Air pollution kills animals and plants by intoxicating our bodies with harmful bacteria and chemicals. Unless our bodies become immune or we learn to clear the pollution earth s ecosystem

Events Leading Up to the The Sarbanes-Oxley Act Essay...

The Sarbanes-Oxley Act was enacted on July 30, 2002. It was enacted by the 107th United States Congress. It is named after sponsors U.S. Senator Paul Sarbanes and U.S. Representative Michael G. Oxley. It is also known as the ‘Public Company Accounting Reform and Investor Protection Act’ in the Senate and ‘Corporate and Auditing Accountability and Responsibility Act’ in the House. The main purpose of this act was to protect investors by improving the accuracy and reliability of corporate disclosures made pursuant to the securities laws, and for other purposes. This act was enacted as a result to a number of corporate and accounting scandals including those affecting Enron, Tyco internationals, Adelphia, Peregrine Systems, and WorldCom. The†¦show more content†¦After Enron’s scandal, section 1519 and 1520 are very important parts of the act. According to the section 1519, ‘‘Whoever knowingly alters, destroys, mutilates, conceals, c overs up, falsifies, or makes a false entry in any record, document, or tangible object with the intent to impede, obstruct, or influence the investigation or proper administration of any matter within the jurisdiction of any department or agency of the United States or any case filed under title 11, or in relation to or contemplation of any such matter or case, shall be fined under this title, imprisoned not more than 20 years, or both.† Thus this came as a response of Enron’s bankruptcy and its attempt to destroy, falsify and cover up the documents. Enron officials Jeffrey Skilling, Kenneth Lay and Andrew Fastow faced trials and were later convicted of the crimes they committed. Top officials of Enron altered financial documents in order to hide the debt of the company. They misled the shareholders by showing huge profits in the annual financial reports. These high profits helped them to increase their share prices, which resulted in increases in income and investors. According to the reports, their format of financial statement shown to the public was so complicated that it was nearly impossible for anyone to figure out that all these numbers are altered. Before its downfall, Bethany McLean’s Fortune articleShow MoreRelatedSarbanes Oxley Outline676 Words   |  3 PagesThe Ineffectiveness of the Sarbanes Oxley Act In Corporate Management and Accounting In the early 1990s, a young company named Enron was quickly moving up Fortune magazine’s chart of â€Å"America’s Most Innovative Company.† As the corporate world began to herald Enron as the next global leader in business, a dark secret loomed on the horizon of this great energy company. Aggressive entrepreneurs eager to push the company’s stock price higher and a series of fraudulent accounting procedures involvingRead MoreSarbanes Oxley Act Of 2002 Essay1421 Words   |  6 PagesSarbanes Oxley Act Jason Stigal FIN/571 November 6, 2016 James Traylor Abstract Enron’s fraudulent financial practices lead to the Sarbanes Oxley Act of 2002. Mistakes made by the company and their leadership shocked the world and cost billions. Enron’s leadership could have taken steps to prevent or mitigate the repercussions of their actions. The act restored ethical and reliable financial practices to the market.The major provisions of the act made corporations responsibility forRead MoreThe Sarbanes Oxley Act ( Sox )1728 Words   |  7 Pagesscandals of all time. They perpetrated over *1 $3.8 billion in fraud, leading to a loss of 30,000 jobs and $180 billion losses for investors . 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The Twilight Saga 4 Breaking Dawn 21. First Hunt Free Essays

â€Å"The window?† I asked, staring two stories down. I’d never really been afraid of heights per se, but being able to see all the details with such clarity made the prospect less appealing. The angles of the rocks below were sharper than I would have imagined them. We will write a custom essay sample on The Twilight Saga 4: Breaking Dawn 21. First Hunt or any similar topic only for you Order Now Edward smiled. â€Å"It’s the most convenient exit. If you’re frightened, I can carry you.† â€Å"We have all eternity, and you’re worried about the time it would take to walk to the back door?† He frowned slightly. â€Å"Renesmee and Jacob are downstairs___† â€Å"Oh.† Right. I was the monster now. I had to keep away from scents that might trigger my wild side. From the people that I loved in particular. Even the ones I didn’t really know yet. â€Å"Is Renesmee†¦ okay†¦ with Jacob there?† I whispered. I realized belatedly that it must havebeen Jacob’s heart I’d heard below. I listened hard again, but I could only hear the one steady pulse. â€Å"He doesn’t like her much.† Edward’s lips tightened in an odd way. â€Å"Trust me, she is perfectly safe. I know exactly what Jacob is thinking.† â€Å"Of course,† I murmured, and looked at the ground again. â€Å"Stalling?† he challenged. â€Å"A little. I don’t know how†¦.† And I was very conscious of my family behind me, watching silently. Mostly silently. Emmett had already chuckled under his breath once. One mistake, and he’d be rolling on the floor. Then the jokes about the world’s only clumsy vampire would start†¦. Also, this dress – that Alice must have put me in sometime when I was too lost in the burning to notice – was not what I would have picked out for either jumping or hunting. Tightly fitted ice-blue silk? What did she think I would need it for? Was there a cocktail party later? â€Å"Watch me,† Edward said. And then, very casually, he stepped out of the tall, open window and fell. I watched carefully, analyzing the angle at which he bent his knees to absorb the impact. The sound of his landing was very low – a muted thud that could have been a door softly closed, or a book gently laid on a table. It didn’t look hard. Clenching my teeth as I concentrated, I tried to copy his casual step into empty air. Ha! The ground seemed to move toward me so slowly that it was nothing at all to place my feet – what shoes had Alice put me in? Stilettos? She’d lost her mind – to place mysilly shoes exactly right so that landing was no different than stepping one foot forward on a flat surface. I absorbed the impact in the balls of my feet, not wanting to snap off the thin heels. My landing seemed just as quiet as his. I grinned at him. â€Å"Right. Easy.† He smiled back. â€Å"Bella?† â€Å"Yes?† â€Å"That was quite graceful – even for a vampire.† I considered that for a moment, and then I beamed. If he’d just been saying that, then Emmett would have laughed. No one found his remark humorous, so it must have been true. It was the first time anyone had ever applied the word graceful ‘to me in my entire life†¦ or, well, existence anyway. â€Å"T/?an/cyou,†i told him. And then I hooked the silver satin shoes off my feet one by one and lobbed them together back through the open window. A little too hard, maybe, but I heard someone catch them before they could damage the paneling. Alice grumbled, â€Å"Her fashion sense hasn’t improved as much as her balance.† Edward took my hand – I couldn’t stop marveling at the smoothness, the comfortable temperature of his skin – and darted through the backyard to the edge of the river. I went along with him effortlessly. Everything physical seemed very simple. â€Å"Are we swimming?† I asked him when we stopped beside the water. â€Å"And ruin your pretty dress? No. We’re jumping.† I pursed my lips, considering. The river was about fifty yards wide here. â€Å"You first,† I said. He touched my cheek, took two quick backward strides, and then ran back those two steps, launching himself from a flat stone firmly embedded in the riverbank. I studied the flash of movement as he arced over the water, finally turning a somersault just before he disappeared into the thick trees on the other side of the river. â€Å"Show-off,† I muttered, and heard his invisible laugh. I backed up five paces, just in case, and took a deep breath. Suddenly, I was anxious again. Not about falling or getting hurt – I was more worried about the forest getting hurt. It had come on slowly, but I could feel it now – the raw, massive strength thrilling in my limbs. I was suddenly sure that if I wanted to tunnel under the river, to claw or beat my way straight through the bedrock, it wouldn’t take me very long. The objects around me – the trees, the shrubs, the rocks†¦ the house – had all begun to look very fragile. Hoping very much that Esme was not particularly fond of any specific trees across the river, I began my first stride. And then stopped when the tight satin split six inches up my thigh. Alice! Well, Alice always seemed to treat clothes as if they were disposable and meant for one-time usage, so she shouldn’t mind this. I bent to carefully grasp the hem at the undamaged right seam between my fingers and, exerting the tiniest amount of pressure possible, I ripped the dress open to the top of my thigh. Then I fixed the other side to match. Much better. I could hear the muffled laughter in the house, and even the sound of someone gritting her teeth. The laughter came from upstairs and down, and I very easily recognized the much different, rough, throaty chuckle from the firstfloor. So Jacob was watching, too? I couldn’t imagine what he was thinking now, or what he was still doing here. I’d envisioned our reunion – if he could ever forgive me – taking place far in the future, when I was more stable, and time had healed the wounds I’d inflicted in his heart. I didn’t turn to look at him now, wary of my mood swings. It wouldn’t be good to let any emotion take too strong a hold on my frame of mind. Jasper’s fears had me on edge, too. I had to hunt before I dealt with anything else. I tried to forget everything else so I could concentrate. â€Å"Bella?† Edward called from the woods, his voice moving closer. â€Å"Do you want to watch again?† But I remembered everything perfectly, of course, and I didn’t want to give Emmett a reason to find more humor in my education. This was physical – it should be instinctive. So I took a deep breath and ran for the river. Unhindered by my skirt, it took only one long bound to reach the water’s edge. Just an eighty-fourth of a second, and yet it was plenty of time – my eyes and my mind moved so quickly that one step was enough. It was simple to position my right foot just so against the flat stone and exert the adequate pressure to send my body wheeling up into the air. I was paying more attention to aim than force, and I erred on the amount of power necessary – but at least I didn’t err on the side that would have gotten me wet. The fifty yard width was slightly too easy a distance___ It was a strange, giddy, electrifying thing, but a short thing. An entire second had yet to pass, and I was across. I was expecting the close-packed trees to be a problem, but they were surprisingly helpful. It was a simple matter to reach out with one sure hand as I fell back toward the earth again deep inside the forest and catch myself on a convenient branch; I swung lightly from the limb and landed on my toes, still fifteen feet from the ground on the wide bough of a Sitka spruce. It was fabulous. Over the sound of my peals of delighted laughter, I could hear Edward racing to find me. My jump had been twice as long as his. When he reached my tree, his eyes were wide. I leaped nimbly from the branch to his side, soundlessly landing again on the balls of my feet. â€Å"Was that good?† I wondered, my breathing accelerated with excitement. â€Å"Very good.† He smiled approvingly, but his casual tone didn’t match the surprised expression in his eyes. â€Å"Can we do it again?† â€Å"Focus, Bella – we’re on a hunting trip.† â€Å"Oh, right.† I nodded. â€Å"Hunting.† â€Å"Follow me†¦ if you can.† He grinned, his expression suddenly taunting, and broke into a run. He was faster than me. I couldn’t imagine how he moved his legs with such blinding speed, but it was beyond me. However, I was stronger, and every stride of mine matched the length of three of his. And so I flew with him through the living green web, by his side, not following at all. As I ran, I couldn’t help laughing quietly at the thrill of it; the laughter neither slowed me nor upset my focus. I could finally understand why Edward never hit the trees when he ran – a question that had always been a mystery to me. It was a peculiar sensation, the balance between the speed and the clarity. For, while I rocketed over, under, and through the thick jade maze at a rate that should have reduced everything around me to a streaky green blur, I could plainly see each tiny leaf on all the small branches of every insignificant shrub that I passed. The wind of my speed blew my hair and my torn dress out behind me, and, though I knew it shouldn’t, it felt warm against my skin. Just as the rough forest floor shouldn’t feel like velvet beneath my bare soles, and the limbs that whipped against my skin shouldn’t feel like caressing feathers. The forest was much more alive than I’d ever known – small creatures whose existence I’d never guessed at teemed in the leaves around me. They all grew silent after we passed, their breath quickening in fear. The animals had a much wiser reaction to our scent than humans seemed to. Certainly, it’d had the opposite effect on me. I kept waiting to feel winded, but my breath came effortlessly. I waited for the burn to begin in my muscles, but my strength only seemed to increase as I grew accustomed to my stride. My leaping bounds stretched longer, and soon he was trying to keep up with me. I laughed again, exultant, when I heard him falling behind. My naked feet touched the ground so infrequently now it felt more like flying than running. â€Å"Belial he called dryly, his voice even, lazy. I could hear nothing else; he had stopped. I briefly considered mutiny. But, with a sigh, I whirled and skipped lightly to his side, some hundred yards back. I looked at him expectantly. He was smiling, with one eyebrow raised. He was so beautiful that I could only stare. â€Å"Did you want to stay in the country?† he asked, amused. â€Å"Or were you planning to continue on to Canada this afternoon?† â€Å"This is fine,† I agreed, concentrating less on what he was saying and more on the mesmerizing way his lips moved when he spoke. It was hard not to become sidetracked with everything fresh in my strong new eyes. â€Å"What are we hunting?† â€Å"Elk. I thought something easy for your first time †¦Ã¢â‚¬  He trailed off when my eyes narrowed at the word easy. But I wasn’t going to argue; I was too thirsty. As soon as I’d started to think about the dry burn in my throat, it was all I could think about. Definitely getting worse. My mouth felt like four o’clock on a June afternoon in Death Valley. â€Å"Where?† I asked, scanning the trees impatiently. Now that I had given the thirst my attention, it seemed to taint every other thought in my head, leaking into the more pleasant thoughts of running and Edward’s lips and kissing and†¦ scorching thirst. I couldn’t get away from it. â€Å"Hold still for a minute,† he said, putting his hands lightly on my shoulders. The urgency of my thirst receded momentarily at his touch. â€Å"Now close your eyes,† he murmured. When I obeyed, he raised his hands to my face, stroking my cheekbones. I felt my breathing speed and waited briefly again for the blush that wouldn’t come. â€Å"Listen,† Edward instructed. â€Å"What do you hear?† Everything,I could have said; his perfect voice, his breath, his lips brushing together as he spoke, the whisper of birds preening their feathers in the treetops, their fluttering heartbeats, the maple leaves scraping together, the faint clicking of ants following each other in a long line up the bark of the nearest tree. But I knew he meant something specific, so I let my ears range outward, seeking something different than the small hum of life that surrounded me. There was an open space near us – the wind had a different sound across the exposed grass – and a small creek, with a rocky bed. And there, near the noise of the water, was the splash of lapping tongues, the loud thudding of heavy hearts, pumping thick streams of blood___ It felt like the sides of my throat had sucked closed. â€Å"By the creek, to the northeast?† I asked, my eyes still shut. â€Å"Yes.† His tone was approving. â€Å"Now†¦ wait for the breeze again and†¦ what do you smell?† Mostly him – his strange honey-lilac-and-sun perfume. But also the rich, earthy smell of rot and moss, the resin in the evergreens, the warm, almost nutty aroma of the small rodents cowering beneath the tree roots. And then, reaching out again, the clean smell of the water, which was surprisingly unappealing despite my thirst. I focused toward the water and found the scent that must have gone with the lapping noise and the pounding heart. Another warm smell, rich and tangy, stronger than the others. And yet nearly as unappealing as the brook. I wrinkled my nose. He chuckled. â€Å"I know – it takes some getting used to.† â€Å"Three?† I guessed. â€Å"Five. There are two more in the trees behind them.† â€Å"What do I do now?† His voice sounded like he was smiling. â€Å"What do you feel like doing?† I thought about that, my eyes still shut as I listened and breathed in the scent. Another bout of baking thirst intruded on my awareness, and suddenly the warm, tangy odor wasn’t quite so objectionable. At least it would be something hot and wet in my desiccated mouth. My eyes snapped open. â€Å"Don’t think about it,† he suggested as he lifted his hands off my face and took a step back. â€Å"Just follow your instincts.† I let myself drift with the scent, barely aware of my movement as I ghosted down the incline to the narrow meadow where the stream flowed. My body shifted forward automatically into a low crouch as I hesitated at the fern-fringed edge of the trees. I could see a big buck, two dozen antler points crowning his head, at the stream’s edge, and the shadow-spotted shapes of the four others heading eastward into forest at a leisurely pace. I centered myself around the scent of the male, the hot spot in his shaggy neck where the warmth pulsed strongest. Only thirty yards – two or three bounds – between us. i tensed myself for the first leap. But as my muscles bunched in preparation, the wind shifted, blowing stronger now, and from the south. I didn’t stop to think, hurtling out of the trees in a path perpendicular to my original plan, scaring the elk into the forest, racing after a new fragrance so attractive that there wasn’t a choice. It was compulsory. The scent ruled completely. I was single-minded as I traced it, aware only of the thirst and the smell that promised to quench it. The thirst got worse, so painful now that it confused all my other thoughts and began to remind me of the burn of venom in my veins. There was only one thing that had any chance of penetrating my focus now, an instinct more powerful, more basic than the need to quench the fire – it was the instinct to protect myself from danger. Self-preservation. I was suddenly alert to the fact that I was being followed. The pull of the irresistible scent warred with the impulse to turn and defend my hunt. A bubble of sound built in my chest, my lips pulled back of their own accord to expose my teeth in warning. My feet slowed, the need to protect my back struggling against the desire to quench my thirst. And then I could hear my pursuer gaining, and defense won. As I spun, the rising sound ripped its way up my throat and out. The feral snarl, coming from my own mouth, was so unexpected that it brought me up short. It unsettled me, and it cleared my head for a second – the thirst-driven haze receded, though the thirst burned on. The wind shifted, blowing the smell of wet earth and coming rain across my face, further freeing me from the other scent’s fiery grip – a scent so delicious it could only be human. Edward hesitated a few feet away, his arms raised as if to embrace me – or restrain me. His face was intent and cautious as I froze, horrified. I realized that I had been about to attack him. With a hard jerk, I straightened out of my defensive crouch. I held my breath as I refocused, fearing the power of the fragrance swirling up from the south. He could see reason return to my face, and he took a step toward me, lowering his arms. â€Å"I have to get away from here,† I spit through my teeth, using the breath I had. Shock crossed his face. â€Å"Can you leave?† I didn’t have time to ask him what he meant by that. I knew the ability to think clearly would last only as long as I could stop myself from thinking of – I burst into a run again, a flat-out sprint straight north, concentrating solely on the uncomfortable feeling of sensory deprivation that seemed to be my body’s only response to the lack of air. My one goal was to run far enough away that the scent behind me would be completely lost. Impossible to find, even if I changed my mind†¦ Once again, I was aware of being followed, but I was sane this time. I fought the instinct to breathe – to use the flavors in the air to be sure it was Edward. I didn’t have to fight long; though I was running faster than I ever had before, shooting like a comet through the straightest path I could find in the trees; Edward caught up with me after a short minute. A new thought occurred to me, and I stopped dead, my feet planted. I was sure it must be safe here, but I held my breath just in case. Edward blew past me, surprised by my sudden freeze. He wheeled around and was at my side in a second. He put his hands on my shoulders and stared into my eyes, shock still the dominant emotion on his face. â€Å"How did you do that?† he demanded. â€Å"You let me beat you before, didn’t you?† I demanded back, ignoring his question. And I’d thought I’d been doing sowell! When I opened my mouth, I could taste the air – it was unpolluted now, with no trace of the compelling perfume to torment my thirst. I took a cautious breath. He shrugged and shook his head, refusing to be deflected. â€Å"Bella, how did you do it?† â€Å"Run away? I held my breath.† â€Å"But how did you stop hunting?† â€Å"When you came up behind me†¦ I’m so sorry about that.† â€Å"Why are you apologizing to me? I’m the one who was horribly careless. I assumed no one would be so far from the trails, but I should have checked first. Such a stupid mistake! You have nothing to apologize for.† â€Å"But I growled at you!† I was still horrified that I was physically capable of such blasphemy. â€Å"Of course you did. That’s only natural. But I can’t understand how you ran away.† â€Å"What else could I do?† I asked. His attitude confused me – what did he want to have happened? â€Å"It might have been someone I know!† He startled me, suddenly bursting into a spasm of loud laughter, throwing his head back and letting the sound echo off the trees. â€Å"Why are you laughing at me?† He stopped at once, and I could see he was wary again. Keep it under control,I thought to myself. I had to watch my temper. Just like I was a young werewolf rather than a vampire. â€Å"I’m not laughing at you,Bella. I’m laughing because I am in shock. And I am in shock because I am completely amazed.† â€Å"Why?† â€Å"You shouldn’t be able to do any of this. You shouldn’t be so†¦ so rational. You shouldn’t be able to stand here discussing this with me calmly and coolly. And, much more than any of that, you should not have been able to break off mid-hunt with the scent of human blood in the air. Even mature vampires have difficulty with that – we’re always very careful of where we hunt so as not to put ourselves in the path of temptation. Bella, you’re behaving like you’re decades rather than days old.† â€Å"Oh.† But I’d known it was going to be hard. That was why I’d been so on guard. I’d been expecting it to be difficult. He put his hands on my face again, and his eyes were full of wonder. â€Å"What wouldn’t I give to be able to see into your mind for just this one moment.† Such powerful emotions. I’d been prepared for the thirst part, but not this. I’d been so sure it wouldn’t be the same when he touched me. Well, truthfully, it wasn’t the same. It was stronger. I reached up to trace the planes of his face; my fingers lingered on his lips. â€Å"I thought I wouldn’t feel this way for a long time?† My uncertainty made the words a question. â€Å"But I stillwant you.† He blinked in shock. â€Å"How can you even concentrate on that? Aren’t you unbearably thirsty?† Of course I was now, now that he’d brought it up again! I tried to swallow and then sighed, closing my eyes like I had before to help me concentrate. I let my senses range out around me, tensed this time in case of another onslaught of the delicious taboo scent. Edward dropped his hands, not even breathing while I listened farther and farther out into the web of green life, sifting through the scents and sounds for something not totally repellant to my thirst. There was a hint of something different, a faint trail to the east___ My eyes flashed open, but my focus was still on sharper senses as I turned and darted silently eastward. The ground sloped steeply upward almost at once, and I ran in a hunting crouch, close to the ground, taking to the trees when that was easier. I sensed rather than heard Edward with me, flowing quietly through the woods, letting me lead. The vegetation thinned as we climbed higher; the scent of pitch and resin grew more powerful, as did the trail I followed – it was a warm scent, sharper than the smell of the elk and more appealing. A few seconds more and I could hear the muted padding of immense feet, so much subtler than the crunch of hooves. The sound was up – in the branches rather than on the ground. Automatically I darted into the boughs as well, gaining the strategic higher position, halfway up a towering silver fir. The soft thud of paws continued stealthily beneath me now; the rich scent was very close. My eyes pinpointed the movement linked with the sound, and I saw the tawny hide of the great cat slinking along the wide branch of a spruce just down and to the left of my perch. He was big – easily four times my mass. His eyes were intent on the ground beneath; the cat hunted, too. I caught the smell of something smaller, bland next to the aroma of my prey, cowering in brush below the tree. The lion’s tail twitched spasmodically as he prepared to spring. With a light bound, I sailed through the air and landed on the lion’s branch. He felt the shiver of the wood and whirled, shrieking surprise and defiance. He clawed the space between us, his eyes bright with fury. Half-crazed with thirst, I ignored the exposed fangs and the hooked claws and launched myself at him, knocking us both to the forest floor. It wasn’t much of a fight. His raking claws could have been caressing fingers for all the impact they had on my skin. His teeth could find no purchase against my shoulder or my throat. His weight was nothing. My teeth unerringly sought his throat, and his instinctive resistance was pitifully feeble against my strength. My jaws locked easily over the precise point where the heat flow concentrated. It was effortless as biting into butter. My teeth were steel razors; they cut through the fur and fat and sinews like they weren’t there. The flavor was wrong, but the blood was hot and wet and it soothed the ragged, itching thirst as I drank in an eager rush. The cat’s struggles grew more and more feeble, and his screams choked off with a gurgle. The warmth of the blood radiated throughout my whole body, heating even my fingertips and toes. The lion was finished before I was. The thirst flared again when he ran dry, and I shoved his carcass off my body in disgust. How could I still be thirsty after all that? I wrenched myself erect in one quick move. Standing, I realized I was a bit of a mess. I wiped my face off on the back of my arm and tried to fix the dress. The claws that had been so ineffectual against my skin had had more success with the thin satin. â€Å"Hmm,† Edward said. I looked up to see him leaning casually against a tree trunk, watching me with a thoughtful look on his face. â€Å"I guess I could have done that better.† I was covered in dirt, my hair knotted, my dress bloodstained and hanging in tatters. Edward didn’t come home from hunting trips looking like this. â€Å"You did perfectly fine,† he assured me. â€Å"It’s just that†¦ it was much more difficult for me to watch than it should have been.† I raised my eyebrows, confused. â€Å"It goes against the grain,† he explained, â€Å"letting you wrestle with lions. I was having an anxiety attack the whole time.† â€Å"Silly.† â€Å"I know. Old habits die hard. I like the improvements to your dress, though.† If I could have blushed, I would have. I changed the subject. â€Å"Why am I still thirsty?† â€Å"Because you’re young.† I sighed. â€Å"And I don’t suppose there are any other mountain lions nearby.† â€Å"Plenty of deer, though.† I made a face. â€Å"They don’t smell as good.† â€Å"Herbivores. The meat-eaters smell more like humans,† he explained. â€Å"Not that much like humans,† I disagreed, trying not to remember. â€Å"We could go back,† he said solemnly, but there was a teasing light in his eye. â€Å"Whoever it was out there, if they were men, they probably wouldn’t even mind death if you were the one delivering it.† His gaze ran over my ravaged dress again. â€Å"In fact, they would think they were already dead and gone to heaven the moment they saw you.† I rolled my eyes and snorted. â€Å"Let’s go hunt some stinking herbivores.† We found a large herd of mule deer as we ran back toward home. He hunted with me this time, now that I’d gotten the hang of it. I brought down a large buck, making nearly as much of a mess as I had with the lion. He’d finished with two before I was done with the first, not a hair ruffled, not a spot on his white shirt. We chased the scattered and terrified herd, but instead of feeding again, this time I watched carefully to see how he was able to hunt so neatly. All the times that I had wished that Edward would not have to leave me behind when he hunted, I had secretly been just a little relieved. Because I was sure that seeing this would be frightening. Horrifying. That seeing him hunt would finally make him look like a vampire to me. Of course, it was much different from this perspective, as a vampire myself. But I doubted that even my human eyes would have missed the beauty here. It was a surprisingly sensual experience to observe Edward hunting. His smooth spring was like the sinuous strike of a snake; his hands were so sure, so strong, so completely inescapable; his full lips were perfect as they parted gracefully over his gleaming teeth. He was glorious. I felt a sudden jolt of both pride and desire. He was mine. Nothing could ever separate him from me now. I was too strong to be torn from his side. He was very quick. He turned to me and gazed curiously at my gloating expression. â€Å"No longer thirsty?† he asked. I shrugged. â€Å"You distracted me. You’re much better at it than I am.† â€Å"Centuries of practice.† He smiled. His eyes were a disconcertingly lovely shade of honey gold now. â€Å"Just one,† I corrected him. He laughed. â€Å"Are you done for today? Or did you want to continue?† â€Å"Done, I think.† I felt very full, sort of sloshy, even. I wasn’t sure how much more liquid would fit into my body. But the burn in my throat was only muted. Then again, I’d known that thirst was just an inescapable part of this life. And worth it. I felt in control. Perhaps my sense of security was false, but I did feel pretty good about not killing anyone today. If I could resist totally human strangers, wouldn’t I be able to handle the werewolf and a half-vampire child that I loved? â€Å"I want to see Renesmee,† I said. Now that my thirst was tamed (if nothing close to erased), my earlier worries were hard to forget. I wanted to reconcile the stranger who was my daughter with the creature I’d loved three days ago. It was so odd, so wrong not to have her inside me still. Abruptly, I felt empty and uneasy. He held out his hand to me. I took it, and his skin felt warmer than before. His cheek was faintly flushed, the shadows under his eyes all but vanished. I was unable to resist stroking his face again. And again. I sort of forgot that I was waiting for a response to my request as I stared into his shimmering gold eyes. It was almost as hard as it had been to turn away from the scent of human blood, but I somehow kept the need to be careful firmly in my head as I stretched up on my toes and wrapped my arms around him. Gently. He was not so hesitant in his movements; his arms locked around my waist and pulled me tight against his body. His lips crushed down on mine, but they felt soft. My lips no longer shaped themselves around his; they held their own. Like before, it was as if the touch of his skin, his lips, his hands, was sinking right through my smooth, hard skin and into my new bones. To the very core of my body. I hadn’t imagined that I could love him more than I had. My old mind hadn’t been capable of holding this much love. My old heart had not been strong enough to bear it. Maybe this was the part of me that I’d brought forward to be intensified in my new life. Like Carlisle’s compassion and Esme’s devotion. I would probably never be able to do anything interesting or special like Edward, Alice, and Jasper could do. Maybe I would just love Edward more than anyone in the history of the world had ever loved anyone else. I could live with that. I remembered parts of this – twisting my fingers in his hair, tracing the planes of his chest – but other parts were so new. He was new. It was an entirely different experience with Edward kissing me so fearlessly, so forcefully. I responded to his intensity, and then suddenly we were falling. â€Å"Oops,† I said, and he laughed underneath me. â€Å"I didn’t mean to tackle you like that. Are you okay?† He stroked my face. â€Å"Slightly better than okay† And then a perplexed expression crossed his face. â€Å"Renesmee?† he asked uncertainly, trying to ascertain what I wanted most in this moment. A very difficult question to answer, because I wanted so many things at the same time. I could tell that he wasn’t exactly averse to procrastinating our return trip, and it was hard to think about much besides his skin on mine – there really wasn’t that much left of the dress. But my memory of Renesmee, before and after her birth, was becoming more and more dreamlike to me. More unlikely. All my memories of her were human memories; an aura of artificiality clung to them. Nothing seemed real that I hadn’t seen with these eyes, touched with these hands. Every minute, the reality of that little stranger slipped further away. â€Å"Renesmee,† I agreed, rueful, and I whipped back up onto my feet, pulling him with me. How to cite The Twilight Saga 4: Breaking Dawn 21. First Hunt, Essay examples