Marketing Strategy and Planning (Two Product Portfolio Analysis Essay

Marketing Strategy and Planning (Two Product Portfolio Analysis models) - Essay ExampleIncreased competition fuelled by the process of globalisation, vast developments in the study and telecommunication technology as well as rapid changes in the world social and political structures have created intensely competitive markets in which nowadayss organisations are struggling to find a competitive foothold. Nature of todays business is such that, organisations can no longer go after in achieving a competitive advantage through product quality, speed of supply or production cost solicitude. These factors have become prerequisites to stay in business and no longer offer a platform for competitive advantage. Organisations need to streamline their business strategies and explore and identify areas, which can be outstrip exploited with the organisations resource base. Maximizing the effective deployment of organisational resources involve, crafting of market and product strategies that b est achieve the organisational objectives. Thus, management of the product portfolio becomes a key management consideration for those companies that aim to achieve sustainable competitiveness in the market place.